IN THE MIDST of intense global competition, the Indonesian manufacturing industry continues to show positive growth, especially in the paint industry sector.
Support from various factors such as demographic bonus, large domestic market, wealth of raw materials, strategic location, and government policies are the main pillars that support the development of this industry.
Indonesia with a population of more than 270 million people has great potential in the development of the manufacturing industry. The demographic bonus that provides abundant labor is one of the competitive advantages.
The large domestic market provides a great opportunity for the manufacturing industry to market domestic products, including the increasingly popular paint industry. In addition, Indonesia’s natural wealth that provides raw materials for various industries, including textiles, food, and chemicals, also supports the growth of this sector.
Indonesian branding expert Lia Sidik emphasized the importance of intangible values such as Brand Value in facing increasingly dynamic business competition.
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“The definition of a company is no longer just limited to physical assets such as offices or factories, but also through Brand Value which needs to be maintained and measured periodically,” he said.
With continuous innovation, product quality improvement, and understanding of consumer needs, the Indonesian paint industry is ready to “paint” the future of the national economy with brilliant colors.
In the paint industry sector, PT. Mataram Paint is one of the main players that has shown significant performance. Since its establishment in 1950, the EMCO brand produced by PT. Mataram Paint has become a leader in the iron wood paint category.
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Sustainable product development and factory modernization carried out in 2023 in Sidoarjo, with a production capacity of 20 million kg, emphasizes the company’s commitment to providing quality and environmentally friendly products, in line with the global trend of increasing concern for sustainability.
Data from the United Nations Industrial Development Organization (UNIDO) shows that Indonesia’s Industrial Production Index (IIP) has continued to increase from 2014 to 2024, indicating the progress of the manufacturing industry in Indonesia. IIP is an important indicator to assess the economic health of a country and the growth of its industrial sector.
The paint industry in Indonesia is also driven by the rapid growth of infrastructure and property. The construction of houses, buildings, and public facilities requires quality paint to beautify and protect these buildings. In addition, the development of the automotive, furniture, and shipping industries has also increased the demand for ironwood paint, which is an important coating in these sectors.
According to data from the Indonesian Paint Manufacturers Association (APCI), paint consumption in Indonesia is still low, which is around 4.5 kg per capita, compared to neighboring countries such as Malaysia which reaches 10-14 kg per capita. This shows that the potential for growth of the paint industry in Indonesia is still very large. #MIA (RO/Z-10)
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