2024-08-22 15:20:45
Edgar Bronfman Jr. has not yet succeeded in his bet, but his offer has Paramount thinking. After having submitted an initial proposal earlier this week to buy Paramount Global for a total of $4.3 billion, notably via the takeover of National Amusements, the holding company of the Redstone family that controls the entertainment conglomerate, the Seagram heir has reportedly raised his offer to $6 billion, according to Bloomberg and the Wall Street Journal. And this just before the deadline for the end of the review of offers.
In early July, Paramount Global’s board of directors had accepted an offer from David Ellison’s Skydance studio, the producer of “Top Gun: Maverick,” among others, which intended to merge the two groups. Edgar Bronfman Jr.’s upgraded proposal came in the final stretch, a few hours before the expiration, Wednesday evening, of the 45-day deadline that Paramount’s board of directors had given to competing offers.
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