Casinos, Zurich
Recently, one of the biggest developers of online casino games – Playtech – announced the launch of a brand-new live studio in Switzerland. This news made a lot of noise which is not surprising. Such things often happen when two industry giants come together.
The new studio is located in one of the four land-based casinos of the most popular and profitable Swiss gambling company. Such studio is the first for Switzerland and second – for Europe. And we are sure that such a launch will be extremely beneficial because the companies have been cooperating for over two years. In 2019, Swiss Casinos started using Playtech’s live casino and other games, and in 2020 – the iPoker network. The launch of an on-site studio means a breakthrough and will surely build stronger bonds between the companies.
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What we know so far
The freshly launched studio was created by several Playtech teams. It is a result of the hard work of developers, designers, product managers, and tens of other specialists. Thanks to them, players have access to numerous live tables by Playtech: roulette, blackjack, and others. The tables are hosted by professional and experienced dealers who speak several languages and can help you at every stage of the game.
At a joint presentation, Patrick Mastai, Swiss Casinos director, said that the launch of a new studio in Switzerland was a revolution for the industry. Working closely with the Playtech team was a great and incomparable experience. Patrick also said that Swiss Casinos had big hopes for the future and wanted to continue cooperating with Playtech, introducing its products to the Swiss players and beyond.
During the same performance, journalists also had a chance to interview Margarita Terlanova from Playtech Live, a Customer Relations Manager. She said that the launch of the Swiss live studio was a result of the tight connections between Swiss Casinos and Playtech. Both companies had been working together to give Swiss players exactly what they wanted. The process involved multiple stages: designing the studio, testing new technologies, and training dealers according to professional standards. Thanks to such a comprehensive approach, said Margarita, they were able to create the latest generation product that didn’t have equals. She expressed hope that the on-site live studio would deliver a unique gaming experience even to the most sophisticated players.
About Playtech
It is difficult to find a gambler who has never heard of Playtech. This software developer was launched in 1999 and has grown into an international team of more than 6,000 employees across tens of countries. Nowadays, Playtech is listed on the London Stock Exchange and can boast an impressive list of rewards.
The company is creating gambling software, turn-key solutions, customer support, and, of course, develops top-notch games in numerous categories. For example, slots, poker, table games, lottery, live casino, sports betting, bingo, and virtual sports. Playtech also owns Snaitech, an Italian sports betting company.
Its Playtech One is known to be the pioneer of omnichannel technology which engages all elements of the gambling process – from fast games to collecting marketing data and ensuring safe transactions. Playtech works closely with the leading market brands, provides B2B services, and helps land-based casinos to enter the digital market quickly and trouble-free.
About Swiss Casinos
In recent years, the Swiss gambling market has blossomed. It became possible thanks to more relaxed regulations. According to the official data, the market is worth $3.16 billion and significantly contributes to the Swiss economy. The biggest player on the market is Swiss Casinos and is owned solely by the locals. The company has four land-based casinos in Zurich, St.Gallen, Schaffhausen, and Pfaffikon. They also own an online casino and a grill bar. The Swiss Casino Holding also provides services in IT, finances, marketing, and technology.
In 2020, the company’s revenue from gambling equaled $161.5 million and almost $72 million was paid in tax, making Swiss Casino a rather significant contributor to the country’s economy and well-being.
