2024-08-14 03:20:23
A Experian® – a global data and technology company – today announced that it has acquired NeuroIDan industry leader in behavioral analytics. NeuroID’s modern, frictionless capabilities extend Experian’s fraud risk suite by providing a new layer of insight into digital behavioral signals and analytics observed for both new and returning users across the customer lifecycle, including account opening, logins and transactions.
NeuroID’s behavioral analytics solutions are now available with CrossCore® already Experian Ascend Technology Platform™ as a key fraud detection capability. Experian’s identity verification and fraud prevention solutions have helped customers avoid estimated losses of US$15 billion due to fraud worldwide last year. With NeuroID seamlessly integrated into Experian, customers can use a service provider to proactively monitor and analyze a user’s real-time digital behavior (e.g., how they navigate a form and enter information).
The rise of AI-driven fraud has prompted companies across industries, from financial services to healthcare to e-commerce, to look to new types of fraud detection technology, such as behavioral analytics, for their account origination and management fraud strategies. Insights from behavioral analytics help mitigate fraud in real time and prevent identity theft, account takeovers, bot attacks, next-gen bot attacks, and fraud rings – enabling companies to deliver a seamless customer experience.
“Our acquisition of NeuroID underscores our commitment to providing our customers with world-class data, analytics and insights to prevent fraud. Together with NeuroID, we are excited to create new combined offerings that not only detect risk, but also empower businesses to confidently navigate the online environment and trust their transactions,” said Robert Boxberger, president of Experian’s Identity and Fraud Division in North America. “In today’s highly competitive and digital world, the use of behavioral analytics is now vital to innovating the future of fraud prevention.”
“We are in a new era of AI-driven fraud. Businesses are under immense pressure to rapidly innovate and evolve their approach to fighting fraud. NeuroID unlocks new insight into a user’s risk based on their behavioral interactions,” said Jack Alton, CEO of NeuroID. “This insight provides businesses with a proactive line of defense to detect sophisticated fraud networks and bot attacks. By joining forces with Experian, we look forward to helping businesses confidently navigate this new era with solutions that deliver safer, more frictionless experiences.”
To learn more, visit https://www.experian.com/business/solutions/fraud-management.
About NeuroID
NeuroID, a global leader in behavioral analytics, provides a privacy-centric first line of defense against fraud for digital businesses. NeuroID’s software determines whether a user is human or a bot, and whether the human poses a risk, based on how familiar the user is with the data they input and interact with. NeuroID’s proprietary technology enables deep visibility into digital interactions (without collecting personal data) to monitor, alert, and proactively respond to fraud. Combined with expert guidance, NeuroID accelerates modern risk management, enabling global leaders to detect fraud faster, reduce losses, and increase savings. More information about NeuroID’s products and services can be found at https://www.neuro-id.com/.
About Experian
Experian is a global data and technology company that creates opportunity for people and businesses everywhere. We help redefine lending practices, discover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics, and software. We also help millions of people achieve their financial goals and save time and money. We serve a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many other industry segments.
We invest in talented people and advanced new technologies to harness the power of data and drive innovation. As a FTSE 100 company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.
Experian and the Experian trademarks mentioned herein are trademarks or registered trademarks of Experian and its affiliates. Other product and company names mentioned herein are the property of their respective owners.
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