The direct contribution of tourism to the Greek GDP in 2022 is estimated to have reached 24 billion euros or 11.5%, with five Regions accounting for almost 90% of the country’s receipts, three of which are purely tourist Regions.
The numbers reflect the resilience and dynamics of tourism, as 2022 marked the exit from the pandemic, even having relevant restrictions during the first months, emphasizes the annual survey of the Institute of the Association of Greek Tourism Enterprises (INSETE).
The South Aegean with a 27% share of the collections, h Crete with 21%, h Attica with 17%, the Ionian Islands with 15% and Central Macedonia with 9% they collect almost 90% of the receipts.
At the same time for the rest of the destinations throughout Greece, the “hidden surplus value” is a given, starting from the strong imprint of culture throughout the country, but also in a series of attractions and activities: from marine tourism (marinas, blue flags, diving destinations, etc.) to the utilization of the country’s mountainous destinations (hiking, mountain refuges, climbing fields, ski resorts, canoe-kayak – rafting etc.) and from the traditional settlements to the rich gastronomy and the areas offered for wine tourism.
Based on the report’s data, the majority of the country’s tourists come by plane, followed by road arrivals, with very small percentages for ship and train. In fact, the trend in air arrivals has strengthened for the period from 2019 onwards, if we take into account that their percentage has increased from 66% in 2019 to 76% in 2022, while on the contrary it has decreased in the remaining categories: car from 31% in 2019 to 22% in 2022, ship from 3% in 2019 to 2% in 2022 and train from just 0.02% in 2019 to 0.01% in 2022.
However, as mentioned above 2022 was not a “normal” tourism year. In relation to the seasonality of Greek tourism, the bulk of arrivals is traditionally found in the third quarter, with the July-September period gathering 56% of the country’s visitor arrivals, based on both 2022 and 2019 data.
The next day, as INSETE emphasizes, presupposes a targeted strategy which SETE has defined in five central pillars, which include: infrastructure, investment and competitiveness, effective destination management, labor market and sustainability.
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