2024-08-05 09:32:35
Noah Lyles narrowly won the men’s 100m at the Paris 2024 Olympic Games yesterday, much to the delight of his sponsor and event timekeeper OMEGA.
Currently, this watch is “very popular” in OMEGA. Following the title of Swiss brand ambassador Léon Marchand, it was the American sprinter’s turn to shine on the purple track of the Stade de France.
In addition to being the only sponsor whose logo can be seen throughout the contest website, Omega seems to focus on elite athletes. Ambassadors will help OMEGA shine even brighter and benefit from the champion’s image they support. Tonight, if Swede Armand “Mondo” Duplantis can win the pole vault title, he will further strengthen Omega’s “Team of Winners.”
“Generally speaking, we aim to find people who share our values, namely precision, excellence and pushing boundaries. Omega has a true pioneering spirit, so we love those who ‘innovate’ in their performance. Omega CEO Raynald Aeschlimann explained to us in an interview recently.
The timer is 9.784, Noah Lyles leads Kishane Thompson by just five thousandths of a second (9.789). This is a historic 100-meter final. For the first time in history, all finalists’ times are below 10 seconds!
The American is wearing an Omega Speedmaster Dark Side of the Moon watch on his wrist, priced at 15,700 euros.
Congratulations to our Ambassador Noah Lyles for winning the men’s 100m gold medal at the 2024 Paris Olympics.#OMEGA #OMEGAOfficialTimekeeper #paris2024 @lylesnoah pic.twitter.com/SOcQaEJ2Vo
— Omega (@omegawatches) August 4, 2024
Adidas also attended Lyles’ championship party
With this 100m gold medal, Noah Lyles also made his equipment supplier shine Adidas.
In addition to athlete cleats (Adizero Y-3 cleats), The Three Stripes branding on both bracelets is also clearly visible Worn by American sprinters.
Credit: adidas
Despite himself, his victory in Paris also provided strong visibility for Nike, the official equipment supplier for Team USA Track and Field.
Also read
Interview: Raynald Aeschlimann, CEO of OMEGA and Official Timekeeper of the 2024 Paris Olympics
Omega launches new advertising for the 2024 Paris Olympics, turning the city of Paris into a dream playground
Swimming – One year away from the 2024 Paris Olympics, Léon Marchand becomes the new ambassador of the OMEGA watch brand
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