Right or wrong. Does the campaign envisaged by the Anti-Tobacco Alliance really reveal a particularly cynical industrialist?

2024-08-02 08:50:17

On social media, a video showing a particularly cynical tobacco industrialist sparked reactions from internet users. This is actually a parody.

Posted on 02/08/2024 10:50

Reading time: 2 minutes This excerpt from the film caused a lot of reaction on Twitter, especially when it was shared by Arkunir, who has 1 million subscribers (Twitter screenshot)

A video from early August caused a lot of reactions on social networks. We see TV and radio presenter Samuel Etienne interviewing a man who claims to be a tobacco industrialist. reporter, Known for his Twitch channelasked him a question about child labor in tobacco crops, and he replied: “Through these tobacco crops, we provide employment to entire families in the growing areas, and due to cheap labor, we increase profits! This is what we call good business management.”

On X, Twitter user Arkunir, who has 1 million subscribers, posted a review of the film: “I’ve never seen anything like this, it’s such a shame.” Following the publication, many internet users were also outraged by the industrialist’s cynicism. However, this was not a true industrialist but an imitator. The film is part of a campaign against the dangers of tobacco.

Yesterday Samuel Etienne went live with a guy from the tobacco industry discussing the Moon Brothers, which I have never seen, what a shame pic.twitter.com/EKpYku940A

— Arkunir (@Arkunir) July 31, 2024

Akuni revealed this in a second tweet a few hours later. In fact, upon the video’s release, the influencer formed a partnership with the Anti-Tobacco Alliance and shared the video on social networks. In his first tweet he seemed to believe the film was actually a hoax meant to attract the attention of Twitter users.

I’m really happy with the result, I was hoping people would fall for it but actually not that happy, glad to be working with the Anti-Tobacco Alliance

Don’t smoke. Tobacco kills 8 million people every year and exploits 1.3 million children.

— Arkunir (@Arkunir) July 31, 2024

Samuel Etienne was part of this system. The Anti-Tobacco Alliance suggested he conduct the fake interview to use his notoriety to cause a stir on social media. The host recorded nearly two hours of video and streamed it live on Twitch on Tuesday, July 30 Visible on YouTube : An eight-minute fake interview with an actor playing fake industrialist Nick Otting, followed by a lengthy interview with the chairman of the Anti-Tobacco League. The association subsequently contacted several influencers to repost the video, particularly Akuni.

The initial activities of this anti-tobacco alliance were actually targeted at young people. In a lengthy interview with Samuel Etienne, the president of the Anti-Tobacco League explained that this generation is less receptive to traditional campaigns, such as photos on cigarette packs. Therefore, the association hopes to find them on social networks through satire and parody and get them to react. ACT doesn’t want to blame consumers either, instead condemning manufacturers for their cynicism.

1722641400
#wrong #campaign #envisaged #AntiTobacco #Alliance #reveal #cynical #industrialist