2024-07-25 00:19:12
The study “How Businesses Are Using Artificial Intelligence In 2024” (“How Companies Are Using Artificial Intelligence in 2024”, in free translation), by Forbes Advisor, interviewed 600 entrepreneurs who already use or plan to use artificial intelligence in their businesses. In addition to presenting the impact that this technology has in areas such as cybersecurity, fraud management, content production and customer support, including the use of the main chatbots, the study indicates that the majority of entrepreneurs believe that artificial intelligence will benefit their businesses.
For 64% of business owners surveyed, AI will improve customer relationships and increase productivity, while 60% expect artificial intelligence to drive sales growth.
The study also shows that, for the businesspeople interviewed, AI is an asset to improve decision-making, reduce response times and avoid errors. For 59% of businesspeople, the expectation is that artificial intelligence will help them save costs and 42% believe that technology will simplify work processes.
Data and artificial intelligence (AI) strategies are becoming increasingly present in companies at important moments, such as when making decisions. This is because technological evolution has brought new business models that, when adopted by managers, result in a competitive advantage in the market. Adopting the use of data and artificial intelligence has become key for companies that want to grow, but despite the promising scenario, managers face challenges along the way.
Igor Santos, partner at Dataside, a consultancy specializing in data and AI for business, explains that despite the interest in making the most of the opportunities provided by AI, companies face challenges associated with data quality, infrastructure, organizational culture, security, project prioritization and talent training.
But there are ways to solve these challenges.
“With a strategic and well-planned approach, it is possible to overcome these challenges to transform data into a valuable automated asset, driving innovation and competitive advantage in the market”, highlights Igor.
Taking care of the quality and maturity of data becomes a relevant issue for companies seeking to innovate, as they are known as the basis for implementing strategies with artificial intelligence, for example.
Caio Amante, CEO of Dataside, talks about the importance of data as a foundation for innovation.
“I believe that there is no way to start a house from the roof, and the biggest mistake made by data and AI projects is similar to this. They want to innovate without creating an adequate structure for this. I believe that a well-founded structure and coherent data governance are essential and essential factors for success,” explains Caio.
Data Governance is the area responsible for ensuring the quality of a company’s data, keeping it in compliance with applicable security and privacy regulations, and helping your team achieve greater operational efficiency.
To learn more about how to use data to gain a greater competitive advantage and innovate with the help of Artificial Intelligence, simply visit the website www.dataside.com.br
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