HEALTHY living culture is increasingly popular among young people. Running is increasingly popular among all groups, especially young people.
The level of awareness of young people towards health and diabetes is also increasing. This is one of the reasons why more and more young people are building healthy lifestyle habits.
Hundreds of runners were seen crowding the 2024 Jakarta Color Run Festival which took place in the Ancol area of Jakarta. Not only runners, the event was also enlivened by the public who were enthusiastic about participating in the largest Fun Run 5K sports festival in Jakarta.
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In addition, there are also various interesting booths from a number of health brands to well-known sports brands. Among them, Cool-Vita, a health brand that not only enlivened this event, but also introduced its newest product, namely Cool-Vita MCT Coffee Capsules, complete with a unique cup that can change color.
Apart from doing sports, a healthy lifestyle habit that young Indonesians are starting to adopt is replacing their coffee with low-sugar coffee (less sugar).
This spirit is in line with Cool-Vita’s vision, namely to provide drinks and supplements that support a healthy lifestyle for the Indonesian people.
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“We are very excited to participate in the 2024 Jakarta Color Run Festival, along with the launch of our MCT oil coffee capsule drink, which is perfect for those who are actively exercising,” said Cool-Vita Vice President of Marketing Michelle in a statement received in Jakarta, Monday (22/7).
In order to provide direct experience to the wider community, Cool-Vita provides a special booth so that the public can try various products from this brand directly. Especially Cool-Vita MCT Coffee Capsules.
A visitor named Rihlatul Kamila, expressed her first impression after seeing and trying MCT Coffee Capsules directly.
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“I just tried coffee capsules like this. How to brew it is very easy. It tastes like a regular latte, suitable for those who are on a diet yes. The packaging design is very cute, colorful. The capsules are also cute, can be used for some creation. Worth a try, ” he expressed enthusiastically.
Cool-Vita MCT Coffee Capsules is a coffee product that contains L-Carnitine and MCT oil (Medium-Chain Triglycerides). This coffee capsule was introduced in June 2024, and is available in 7 flavors. Not only that, this uniquely packaged coffee is equipped with a special cup that can change color.
Cool-Vita hopes that MCT Coffee Capsules can achieve the same success as their Collagen Effervescent product, which was the top seller in the health category on TikTok Shop and Shopee in May 2024.
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Cool-Vita remains committed to promoting a healthy lifestyle and plans to introduce more innovative products in the future.
On the same occasion, Michelle also revealed that in the future they will try to strengthen the Cool-Vita brand.
“Many people already know our product, but we want to increase Cool-Vita brand exposure. Therefore, our current focus is to attract more people to support Cool-Vita, one of which is through the use of outdoor media at iconic landmarks, KRL stations, Transjakarta, advertisements in elevators, airports, and others,” said Michelle. (Z-8)
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