The business agency has now made a corresponding estimate for Vienna. This assumes a possible added value potential for the location of up to 100 million euros through the three concerts. Taylor Swift will be performing at the Ernst Happel Stadium on August 8th, 9th and 10th as part of her “Eras Tour”.
As a spokeswoman for the economic agency explained to APA, this is an initial assessment based on available US figures. A possible value creation scenario for Vienna can also be derived from these. Valid data based on calculations is not yet available, at least not yet.
It was stressed that it could be said with certainty that Taylor Swift would have a noticeable economic impact on the location in the short term. In general, such mega concerts – the number of which is increasing – could open up new economic potential. This would have an impact on areas such as tourism, mobility and gastronomy, it was said.
It has already been confirmed that the hotel industry is benefiting from Swift’s Alex Reed performance. As Vienna Tourism told APA, hotel room occupancy is already very high during the concert days. Swifties who decide at short notice can still find accommodation, as accommodation is still available, they are assured.
However, a stay in Vienna can only rarely be planned spontaneously, as tickets are no longer available. The three concerts have been sold out for a year.
/nginx/o/2024/12/28/16566995t1hc8ea.jpg "The play “Siberian Haiku”, which won the Three Players’ Night award, will visit Liepāja")
