2024-07-23 08:21:43
For more than half of the capital’s clothing stores, summer sales, which ended on Tuesday, were just 10 per cent higher than a normal month, with the weather “not enough to keep up with the trend”. destroyed » This period, according to a survey released on Tuesday.
« Cool, rainy weather in the spring and early summer weighed on sales at clothing stores, both during peak season and sales periods. », from June 26 to July 23, the Paris Île-de-France Chamber of Commerce and Industry estimated in a press release. The consequences of this time: ” Light clothing and open-toed shoes did not find buyers ».
“The results are lower than last summer”
The traditional commercial quotation period started against a backdrop of political uncertainty, with gloomy weather at the end of June and 20% more rainfall than normal in France.
According to a CCI study of 300 traders in the industry, 25% of traders did not experience excess turnover compared to a normal month. For 35%, there was an increase of 10%.
« For 51% of traders, this result is not satisfactory “, the CCI noted, adding that “ 50% of traders said this result is lower than last summer ».
Average basket sales 52% of merchants reported a worse shopping experience compared to last summer », the Chamber added.
Weather and inflation
Weather also puts pressure on the entire spring season: for 59% of retailers, the pre-sale season is “ never ” or” Not satisfied ».
For 80% of traders, The weather had a negative impact on their activities », 73% believe that inflation puts pressure on the season.
When it comes to the future, 74% of traders say “ Optimistic about next season ” wait” Thirty-one percent hope the Olympics, which officially opens on Friday, will have a positive impact on their business, while 27 percent fear a negative impact and 32 percent expect no impact ».
One in five traders said they were concerned that the Olympics would cause logistical difficulties.
The survey was carried out between July 8 and 12 among selected traders from the CCI and the Regional Observatory of Commerce, Industry and Services of Île-de-France (CROCIS). Distribution by sector of activity and region ».
1721745555
#CCI #laments #weather #ruining #spring #sales #Paris
