2024-07-22 18:02:15
new beauty standard
We are constantly bombarded with images of young women who embody ideal beauty. So it’s a breath of fresh air when mature women like Helen break these stereotypes. It reminds us that beauty knows no age. For many women who feel trapped by society’s expectations, this change in beauty standards is truly a relief.
inspiring muse
Hélène Simon, the 99-year-old grandmother, has become the new spokesperson for the Saie beauty brand. This unique opportunity is provided by her own great-granddaughter, Laney Crowell, who also owns the business. Imagine the pride and joy of the Simon family!
bright smile
During the filming process, Hélène had a happy smile on her face. The makeup products she used, such as lipstick and mascara, came from Sairon brand. Laney took to Instagram to share how much her grandmother loves this new role, highlighting how the products are suitable and nourishing for mature skin. The connection between them is palpable and shows in every shot.
A late start, but an unforgettable one
For Hélène, this was her first time modeling and she didn’t expect something like this to happen at her age. At first, she found the situation funny, but encouragement from her granddaughter convinced her to give it a try. What a success! The positive feedback quickly poured in and Hélène became a true inspiration.
powerful message
Saie hopes to show the world that age should not define beauty. The diversity of models at their events proves this. They promote the idea that skin care and cosmetics are for everyone, regardless of age or background. It’s a celebration of inclusion and diversity.
An inspiration to all
Helen received many messages of congratulations and became a role model to many women. She shows that even at age 99, it’s possible to reinvent yourself and break stereotypes. When asked if she would accept another modeling opportunity, she humorously replied that she would never say “never.”
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