Unilever, the manufacturer of the most popular skin whitening cream ‘Fair and Lovely’, has announced to change the name of this cream.
In this regard, Sunny Jain, president of Unilever’s beauty and personal care division, says that he does not believe the word ‘fair’ used in the name of this cream is correct and he wants to correct it.
According to the company, they will remove the word ‘fair’ from the name of the cream and use a word that does not show prejudice to any race, while the new name of the product will be announced following regulatory approval.
We’re committed to a skin care portfolio that’s inclusive of all skin tones, celebrating the diversity of beauty. That’s why we’re removing the words ‘fairness’, ‘whitening’ & ‘lightening’ from products, and changing the Fair & Lovely brand name.https://t.co/W3tHn6dHqE
— Unilever #StaySafe (@Unilever) June 25, 2020
Unilever Pakistan CEO Aamir Pracha said in his statement that Unilever is a company that has been experimenting with the passage of time and now we have taken a bold step in our evolution towards beauty.
He said that even earlier in 2019, the company had taken steps to remove the two-color face and shade card from the cream’s packaging.
He added that apart from the name change to Fair & Lovely, the brand’s skincare portfolio will also reflect a new vision of positive beauty.
It should be noted that this decision on behalf of the company has been made in the context of the ongoing global movement once morest racism ‘Black Lives Matters’.
After the death of a black person in America, protests once morest racism continue in America and people are raising their voices once morest racism.
#international #company #important #announcement #raising #voice #racism #wave #revolution
2024-07-11 06:13:40
