Why do Lotus model names always start with the same letter? | Business

Why do Lotus model names always start with the same letter?  |  Business

True, the beginning of Lotus is considered to be 1948, when Chapman created the first racing car in his garage. Despite many difficulties, Lotus is now a famous British sports car brand. And the name of each of its models traditionally begins with the letter E.

In fact, Colin Chapman built a number of race cars before founding the company. in 1948 Austin 7 based on Lotus Mark I was reasonably successful, albeit primitive. Why Lotus? Chapman never revealed this, but it is believed to be related to his then-girlfriend and future wife, Hazel, whom he sometimes affectionately referred to as Lotus Flower.

In 1952, when Lotus Engineering became an official company, engineers in a workshop in an old stable in north London began to Lotus Mark IV and Mark V production. Chapman was definitely the main one Lotus he linked his personality and the company’s future only to motor sports. It was founded in 1954 Team Lotus motor sports team that participated in 1958-1994 Formula 1 in the race. But the car business, it turns out, did not like very specialized companies and Lotus had to create street cars as well.

The first ones Lotus street cars were kits – these were cars that enthusiasts might assemble themselves in their garages. Such constructors for adults were, of course, a fun activity that allowed Lotus avoid some of the taxes associated with car sales.

Lotus Seven is one of the most famous such sets – this design, which appeared in 1957, is now celebrated Caterham on behalf of

Wikimedia photo/1970s Lotus Super 7 – Caterham still produces cars of this design.

in 1959 Lotus located in the village of Hethel in Norfolk, where they set up a factory and test track on a former Royal Air Force airfield. Here Lotus works to this day, although it has had many opportunities to disappear.


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2024-07-10 07:47:41

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