Outlet Park shopping center is preparing for solid changes: it is planning innovations that will surprise many | Business

Unique products – at a surprising price

The first in Lithuania and the Baltic region outlet “Outlet Park” director Vida Minkštimienė remembers the start of the shopping center in 2010, it was quite modest. He started his business with just a few outlets.

However, at that time, Outlet Park presented itself to the market with a unique and new shopping concept, which had existed abroad for several decades, and had not yet been implemented in the entire Baltic region. “By myself outlet we saw the idea while traveling abroad, where this type of shopping center has been operating for a long time. And the closest and first ones in Poland were opened in 2000. We started ourselves a full decade later, turning the small mall into a reality today outlet center, which is one of the anchors of “Ogmia city”, says V. Minkštimienė.

“Ogmia City” photo. /Vida Minkštimienė

However, not only its scale, but also its assortment, according to Edgars Valickas, marketing manager of Outlet Park, what sets this concept shopping center apart in the competitive environment. “Shopping with us often becomes the buyer’s first acquaintance with the most famous brands. Having purchased high-quality clothing or footwear at a lower price, he begins to realize the great advantage of such an item,” says E. Valickas.

According to him, the assortment of famous brands is brought to the Outlet Park from all countries, so it is often offered to purchase goods that have not been available in Lithuania until now. “To outlet production samples, also called “sample”, are included. These are models of one or more units for the creation of future collections. The most valuable are those that have never been put into mass production. Therefore, let’s say, here you can buy sports shoes, which there are only a few pairs of in the world, and do it not for thousands, but for a very attractive price”, he emphasizes.

Planning huge changes

Today, V. Minkštimienė continues, “Outlet Park” no longer resembles its predecessor. Now housing nearly 80 merchants under one roof, offering discounted items year-round, it has evolved significantly thanks to its convenient location and exceptional outlet concept attracts thousands of visitors.

“Perhaps the most pleasing thing is our work, which we have nurtured for all 15 years of operation. During this period, we earned the trust of world trade giants, we are proud to have the only Adidas outlet in Lithuania. The latter is directly managed by the manufacturers of this brand in Germany. “Adidas” managers have a firm opinion – there can only be one of them in Lithuania outlet shop, which is followed in many other countries. The fact that this brand has chosen us to continue an already long-standing partnership is a great recognition. And the good news is that the adidas outlet will grow by a third this year, expanding to 700 square meters. m and will offer visitors an updated concept and even more assortment”, says V. Minkštimienė.

But the development, she continues, was not only planned by this merchant. According to the interviewer, today’s trends that stores are expanding are also relevant for Outlet Park. “We are in a serious phase of development, which our customers will feel already this autumn. As many as five stores will increase by 30-50-100%, will be significantly updated to meet the latest brand requirements, and we will be rolling out these changes very soon. We are responding to the needs of our customers and they no longer like small shops. Buyers want to find everything in one large space, so tenants know this, they are inclined to invest and listen to the wishes of visitors”, observes the director of Outlet Park.

Shopping you want to enjoy

Outlet Park visitors will find famous stores in this mall. It is the largest “Clothing Outlet” with a unique concept, offering collections from Tom Tailor, Diesel, Karl Lagerfield, Joop, Blend, Hugo Boss and other famous brands.

DANJA OUTLET, Membershop, Salamander, CROCS, DIVO, F8, WAWA and many other famous merchants are waiting for customers, having also established Sportland, Nike, Puma, Hiatus outlets here. And this autumn, V. Minkštimienė adds, a store of Danish sports brands will also open its doors at Outlet Park, which will also be the only one in Lithuania.

“Having established ourselves in the market, we are growing moderately, by a few percent a year. The turnover is more likely to increase, so we are assured of the future success of the shopping center, especially since we are constantly looking for news, attracting new brands and purposefully investing in changes,” the interviewer shares.

Almost fifteen years of existence of “Outlet Park”, E. Valickas adds, has proven that the country’s residents like and value outlet trade concept, which is why the number of its fans in Lithuania is consistently growing.

Outlet Park is located in the city of Ogmias, which, in addition to it, also has plenty of dining, entertainment, children’s groups and leisure spaces. We are glad that the city of Ogmia is full of happy young families all year round, who come here to shop, rest, have fun, eat, play sports, and educate their little ones. We pay a lot of attention to the quality of our services and cherish the idea of ​​slow shopping. And it allows you to buy thoughtfully, buy only what you really need, and enjoy the process,” says E. Valickas.