With a surface area of 45,000 square meters, the new factory of SinaStone, a subsidiary of the Intersig Maroc & Karkachi group, required an investment of 130 million dirhams. Speaking at the launch, the Minister of Industry and Trade, Ryad Mezzour, emphasized that the inauguration of this integrated factory, built according to international standards, represents a significant step for the sector and a source of pride for Moroccan industry.
He continued: “By producing high-value marble products, this project fulfills the needs of the domestic market and contributes to strengthening the Kingdom’s industrial sovereignty, aligning with the directives of His Majesty King Mohammed VI.”
“Contribute to the influence of Moroccan know-how and excellence”
Adil Ibnoussina, CEO of SinaStone, stated: “We are proud to launch our new model plant, which meets international norms and standards.” “Our ambition is to expand our presence in major cities across the Kingdom and create new opportunities for employment. Ultimately, we aim to increase our export volumes to further showcase Moroccan expertise and excellence,” he added.
Today in Casablanca, I participated in the launch ceremony of the new SinaStone model factory, which specializes in the manufacture of marble and granite with international specifications and modern technology. pic.twitter.com/Lx6tbtF4zN
— Ryad Mezzour | Ryad Mezzour (@MezzourR) July 5, 2024
Fatima-Zahra Jama, Deputy General Manager of SinaStone, highlighted this event as a significant milestone in the company’s journey, reflecting a renewal not only of the brand identity but also its strategy and positioning within the natural stone market.
As part of this new strategy, SinaStone has invested in state-of-the-art facilities to better cater to market demands. This new model plant, equipped with advanced processes and technologies like the 5-axis cutting machine (CNC), Scan Image Share, and QR code traceability, positions the company for prominent success in the market.
The new visual identity reflects SinaStone’s ambitions and strategic direction, embodying the values of modernity, innovation, and quality. This visual refresh aims to strengthen brand recognition, attract new customers domestically and internationally, and solidify the trust of existing partners.
Read also: Crafts: Marble engraving, an art struggling for survival in Fez
The brand is divided into three specialized universes: “Surfaces” (marble coverings for walls and floors), “Project” (design and execution of large-scale turnkey projects), and “Collection” (design and conception of decorative objects from natural stones).
Every creation produced by SinaStone is a perfect fusion of the material’s history and the modern demands of design, embodying timeless elegance and exceptional Moroccan craftsmanship. Established four years ago, SinaStone employs 200 people and operates across five major production units (sawing, resining, polishing, cutting, and machining).
Par Le360 (with MAP)
07/05/2024 at 8:05 p.m.
SinaStone Unveils New Model Factory in Casablanca, Elevating Moroccan Marble Industry
SinaStone, a subsidiary of the Intersig Maroc & Karkachi group, has inaugurated its state-of-the-art marble and granite factory in Casablanca, marking a significant milestone for Morocco’s industrial sector. The new facility, boasting a surface area of 45,000 square meters, represents an investment of 130 million dirhams.
A Boost for National Industry
This investment aligns perfectly with the Kingdom’s ambitions to reinforce its industrial sovereignty, as emphasized by Minister of Industry and Trade Ryad Mezzour. The integrated factory, adhering to international standards, represents a beacon of pride for the national industry, contributing to the development of a high-value added sector.
“By producing marble products with high added value, this project meets the needs of the local market, thus contributing to strengthening the industrial sovereignty of the Kingdom, in accordance with the guidelines of His Majesty King Mohammed VI,” stated Minister Mezzour.
Elevating Moroccan Know-How
Adil Ibnoussina, CEO of SinaStone, expressed the company’s commitment to showcasing Moroccan excellence on a global stage. “We are proud to launch our new model plant which meets international norms and standards. Our ambition is to be present in the largest cities of the Kingdom and to acquire new careers with the aim of increasing our export volumes in order to contribute to the influence of Moroccan know-how and excellence,” he shared.
A Comprehensive Transformation
The new factory represents a holistic transformation for SinaStone, encompassing both physical infrastructure and strategic direction. The company has invested in advanced technologies and equipment, including a 5-axis cutting machine (CNC), Scan Image Share, and QR code traceability, allowing for exceptional precision and quality control.
Fatima-Zahra Jama, Deputy General Manager of SinaStone, emphasized the symbolic nature of the new facility: “This event marks a significant step in the company’s journey, symbolizing a renewal not only of the brand but also of its strategy and positioning in the natural stone market.”
A Renewed Brand Identity
SinaStone’s revamped visual identity mirrors its commitment to innovation and quality. This rebranding aims to enhance brand recognition and attract new customers while reinforcing trust with existing partners. The brand is structured into three specialized universes:
- Surfaces: Offering marble coverings for walls and floors.
- Project: Providing design and execution of large-scale turnkey projects.
- Collection: Specializing in the design and conception of decorative objects from natural stones.
A Legacy of Craftsmanship
Each SinaStone product reflects a seamless fusion of heritage and modern design, embodying timeless elegance and exceptional Moroccan craftsmanship. The company employs 200 individuals and encompasses five major production units dedicated to sawing, resining, polishing, cutting, and machining.
The launch of the new SinaStone factory signifies a pivotal moment for the Moroccan marble industry, propelling the sector towards greater innovation, sustainability, and global recognition.
Today in Casablanca, I participated in the launch ceremony of the new SinaStone model factory, which specializes in the manufacture of marble and granite with international specifications and modern technology. pic.twitter.com/Lx6tbtF4zN
— Ryad Mezzour | Ryad Mezzour (@MezzourR) July 5, 2024
Par Le360 (with MAP)
07/05/2024 at 8:05 p.m.
