A celebration of traditional African beauty
DAKAR, Senegal, July 3, 2024 -/African Media Agency(AMA)/- ZIKORA MEDIA & ARTS is proud to announce the official launch of Decolonize Beauty, a unique campaign designed to educate the public and celebrate the rich diversity of local and indigenous beauty customs across Africa.
In a world increasingly dominated by Western beauty standards promoted by pop culture and the global beauty industry, Decolonizing Beauty seeks to challenge narrow perceptions and showcase the multiple facets of historical beauty traditions in Africa’s diverse cultures.
This campaign will use a multi-platform approach to reach a broad audience of English and French speakers around the world.
Until the end of 2024, a series of campaign initiatives will be announced.
These initiatives are as follows:
Crown of Curls: An Ode to African Hair
A social media challenge designed to encourage content creators to appreciate African hairstyles and inspire their audience.
Announcement: July
Roots on Reels: Showcasing African Beauty through Cinema
A smartphone short film competition for African filmmakers to present cinematic portraits of beauty customs practiced in their communities.
Announcement: August
Beauty of Mother Earth: A Poetic Exploration of Traditional African Beauty
A poetry competition for African poets to express the essence of African beauty through the power of words.
Announcement: September
Spotlight on African Beauty: A Photojournalism Project
A call to photojournalists to capture the essence of traditional African beauty practices through their lens.
Announcement: September
Hairitage in Motion: A Live Celebration of African Hairstyles
A live hairdressing show and performing arts presentation showcasing the artistry and diversity of African hairstyles.
December
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Follow the #DecolonizingBeautyZikora campaign
Distributed by African Media Agency (AMA) for ZIKORA MEDIA & ARTS.
About ZIKORA MEDIA & ARTS:
Launched in Abuja, Nigeria in 2023, ZIKORA Media & Arts is a media production company and cultural institution that produces, preserves and promotes creative and artistic content that captures the nuanced stories of Africa and Africans. Zikora means “showing the world” in the Igbo language of South-Eastern Nigeria. The organization’s motto is to show the world what it means to be authentically African. ZIKORA realizes its vision through its six creative arms: Film and Television; Journalism and News Media; Literary Arts; Performing Arts; Events; and The Collective Tree, which is a support community for artists. A Francophone Africa Network is in place to connect with Francophone Africans. ZIKORA has a number of ongoing projects, including a feature-length documentary in production, a West African dance training initiative in Senegal, and an online publication called DIASPORA, which publishes personal essays on the cross-cultural experiences and identities of Africans living outside of Africa.
Our vision is to capture the experiences, expressions and impressions of Africa and Africans through immersive, creative and multidisciplinary storytelling produced in multimedia forms including photography, dance, poetry, visual arts and film.
Media Contact:
For more information regarding ZIKORA MEDIA & ARTS, please visit the website
or send an email to [email protected]
Source : African Media Agency (AMA)
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2024-07-03 12:25:52
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