Since 2023, Oranżada Hellena has been running the #hellendż campaign, in which it encourages Poles to believe in themselves and be proud of their own achievements. In the current edition of the campaign, it affirms bragging as a positive and necessary aspect of everyday life, essential for achieving success in life.. It inspires you to challenge yourself and enjoy achieving even the smallest goals.
WirtualneMedia.pl Newsletter in your mailbox
“You praise others, but yourself?” is a slogan visible during the day on a mural that appeared on the corner of Bonifraterska and Franciszkańska streets in Warsaw. In the evening, thanks to the use of special paints, the message changes to a call “Praise yourself!” In order to achieve the widest possible reach, the campaign promoting #hellendż involves personalities from the world of show business and influencers, including: Marcin ProkopKwolczi and Kuba Voivodship. Other internet creators will soon join them.
– Hellena Oranżada is a Polish brand that has no complexes and is currently the best-selling drink in its category in the country – says Joanna Kąkol, Colian’s spokesperson. – What helped us achieve such an excellent position was, among other things, the fact that we were not ashamed to say that we are outstanding in making orangeade. Now we want Poles to also notice their uniqueness and be able to boast regarding it. This is our mission, which we strongly believe in – she adds.
In the next stages of the campaign, the brand plans educational activities with the participation of experts and the promotion of the mural as a local attraction. Communication will be carried out simultaneously in Oranżada Hellena’s own social media channels, as well as as part of content marketing and advertising activities.
LoveBrands Group is responsible for the strategy, creation and execution of the campaign, including influencer marketing and media buying. Social media for the Oranżada Hellena brand is run by cra.creatives, and the mural was created by Good Looking Studio.
