“South Korea’s 2-year gross sales exploded in 1 month”…Nexon, a sport revealed in China received the grand prize

2024-06-26 05:32:00

“We beat China’s hottest sport, Genshin Affect, which exceeded our expectations. If this pattern continues, it appears doable that annual gross sales will exceed 4 trillion received this 12 months (Nexon official Mr. A).

Since “Dungeon & Fighter Cell” (hereinfollowing known as Dungeon Cell) launched by Nexon in China final month ranked first in world sport gross sales, individuals are being attentive to the path of Nexon’s inventory value.

In keeping with a report by Yahoo Finance on the twenty sixth, the inventory value of Nexon (inventory code 3659) on the Tokyo Inventory Trade has elevated by 20% prior to now month. Contemplating that the consultant index Nikkei Inventory Common rose 2% throughout the identical interval, it is a sturdy upward pattern. As of 1:40 pm that day, the buying and selling value was 2,975 yen, a rise of 0.8% from the earlier buying and selling day. Not like different gaming firms akin to NCSoft and Netmarble, Nexon is listed on the Tokyo Prime (high) market in Japan.

Nexon’s flagship sport DNF Cell continues its field workplace success since its launch in China final month.

Nexon’s inventory value is powerful as a result of a cellular sport launched in China final month was so fashionable that it set a brand new file. “Dungeon Cell” is the cellular model of the motion sport “Dungeon and Fighter” launched by Nexon in 2005. It was formally launched in China final month in cooperation with Tencent. The unique IP sport “Dungeon & Fighter” is Nexon’s masterpiece, with a cumulative consumer base of 850 million.

In keeping with statistics from cellular market analysis firm Sensor Tower, Nexon’s “Dunpa Cell” has generated gross sales of roughly US$270 million (roughly 375 billion received) within the month ending Could 20 because it was launched in China on Could 21. It’s the world’s primary cellular gaming firm by gross sales. This additionally exceeds the cumulative gross sales quantity of “Dunpa Cell” within the Korean marketplace for 2 years and three months.

Sensor Tower mentioned: “Not like the Korean market, that is an much more stunning achievement contemplating that gross sales solely accounted for the Chinese language iOS (Apple) market, and we efficiently stimulated the nostalgia of native followers who cherished the unique sport and work. They’re once more within the sport world.

Graphics = North Korea Design Lab Yeonju Lee

Beforehand, Nexon determined to launch the “Dumba Cell” sport within the Chinese language market with Tencent in 2020 and obtained 60 million pre-orders. Nevertheless, because of the state of affairs in China, the service was instantly canceled. In February final 12 months, following 3 years and 6 months, the license (China Sport Service License) was issued once more.

The securities business predicts that with the success of “Dungeon Cell”, Nexon will set a brand new file this 12 months and grow to be the primary home sport firm to exceed 4 trillion received in annual gross sales. The affect of “Dungeon Cell”‘s field workplace success is anticipated to start to be partially mirrored in second quarter (April to June) outcomes, and actually kick in within the second half of the 12 months.

In the meantime, as of Could final 12 months, holding firm NXC held a 29.56% stake in Nexon, and NXC’s 100% subsidiary NXMH held a 19.53% stake. CEO Yoo Jeong-hyeon, the partner of late Nexon founder Kim Jeong-ju, holds 0.61% of the shares.

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