In the present day, on the stroke of midnight, the Higher Austrian Information went on air as a radio station.”OÖNow” is the title of the platform that may be acquired on all digital channels – by way of (automotive) radio by way of DAB+ or app on smartphones, tablets and laptops – as a 24-hour full program.
“OÖNow is the logical extension of our providing. With the biggest editorial workforce within the nation, we offer high-quality info, analyses and opinions day-following-day. With OÖNow, we are actually presenting this content material by way of one other medium,” says OÖNachrichten editor-in-chief Susanne Dickstein. This system provided is carefully based mostly on the content material of the newspaper – with articles from the OÖNachrichten set to music, interviews, talks with colleagues and podcasts. There will probably be native and world information each half hour. The music must be subtle however catchy – for instance Sting, Bruno Mars, Prince or Dire Straits.
“OÖNow is the newspaper to hearken to, mixed with pop music that matches the standard product OÖNachrichten,” says Christian Stögmüller, the managing director of Life Radio, summing up the main focus. OÖNow is produced within the personal broadcaster’s studio within the “Linzerie”.
“Distinctive orientation”
Behind the microphones, alongside OÖNachrichten editors, two younger Higher Austrians might be heard: Elisabeth Hufnagl (27) from Edt close to Lambach has already labored for Ö1, amongst others, whereas Stefan Niedermayr (32) received to know the radio trade within the ORF regional studio in Linz and at Life Radio, amongst others. “We benefit from the gold rush ambiance of this challenge and admire the distinctive course,” the 2 say in unison. Dagmar Hager is this system director, Justus Fischer is answerable for the music, and Bert Helbich units the strategic course.
The launch as a radio station – along with the principle product of the printed each day newspaper and a present on-line presence together with transferring pictures from OÖN-TV – was made attainable by an enlargement of the DAB+ licenses in Austria to incorporate an extra 28 channels, all of which are actually freely accessible.
“Digital Audio Broadcasting” is the digital extension of the FM providing, which relies on an EU regulation from 2018. Since then, solely DAB-capable radios have been allowed to be offered. OÖNow might be acquired by way of radio (at house or within the automotive) in Higher Austria, Salzburg, Decrease Austria, Vienna and Burgenland.
Life Radio has additionally secured a DAB license. “Flash 90s” brings the music and way of life of the Nineties once more to life. “The extra providing creates a wide range of stations that has by no means existed earlier than in Austria,” says Life Radio boss Christian Stögmüller.
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Helmut Atteneder
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Helmut Atteneder
