Gábor Jenei, CEO of the HEPA Hungarian Export Growth Company, opened the convention and drew consideration to the truth that conquering international markets is a big alternative for Hungarian firms, and in export coverage selections it’s value listening to the processes, not deciding on and making selections based mostly on present snapshots .
György Ádám, a world-renowned pianist and winner of the Ferenc Liszt Prize, enriched the skilled program of the convention along with his uplifting enjoying.
In his presentation, Péter Ratatics, the managing director of Mol’s group-level shopper providers enterprise, emphasised that the European financial system faces a number of challenges, for instance within the subject of regulation, the inexperienced transition, and the exterior setting. Europe’s competitiveness vis-à-vis different areas of the world is a primary situation for the success of Hungarian firms on the world market.
The Mol Group competes within the East-Central European area in a market of 100 million, the place one of many vital segments is shopper providers. The Mol group was capable of construct a brand new model on this phase, whereas additionally respecting the native traditions of every nation. The presentation of the strategies used to develop this was an excellent instance for entrepreneurs.
Péter Ratatics highlighted the significance of digitization and constructing a global model. He warned that firms coming into the worldwide house should additionally take into consideration combine the tradition of the goal nation throughout their actions, and it’s worthwhile to contain native specialists as nicely.
Levente Szabó, Deputy CEO of MBH Financial institution, mentioned in his presentation that the financial institution not solely defines itself because the monetary associate of the nationwide champions, but in addition strives to turn out to be the nationwide champion.
Throughout final yr’s profitable merger, the financial institution grew to become the market chief in a number of areas in Hungary, and with regard to the short-term technique, the following steps embody going overseas.
In his presentation, he centered on the difficulty of working with economies of scale, which firms can guarantee by coming into international markets, whereas the diversification of markets additionally offers them with safety.
He added that innovation is important for all of this, as international markets additionally want new options. In our nation, two-thirds of exports are accounted for by giant firms, just like our area. On this space, small and medium-sized firms ought to be strengthened, and it might be vital that not solely 1 / 4 of exporting firms are in Hungarian palms.
MBH Financial institution additionally offers varied sources for coming into export markets. Levente Szabó offered one in every of their new initiatives, because the financial institution launched the BÉT&MBH MentorHub with the Budapest Inventory Alternate, which may help export-capable firms enter the capital markets.
In his presentation, Balázs Dobos, the skilled director of the Makronóm Institute, offered the institute’s newest analysis, which examined the situations of what it takes for a Hungarian firm to achieve the international market. The analysis centered totally on small and medium-sized firms.
Balázs Dobos identified that the present analysis is in step with earlier winners of the Decade
with their research, which additionally discovered that firms want a imaginative and prescient to achieve export markets, they want the correct optimism and confidence, they should spend on innovation, they should be open to export markets, and they should worth data.
The survey by the Makronom Institute additionally confirmed that profitable exporters have a look at exports with a strategic eye and consciously construct it. The fitting persons are employed to handle this, and it’s important for firms to be seen in international languages as nicely.
SMEs primarily finance exports from their very own sources, so that they have room to develop lending. They primarily promote by way of international companions and distributors, few have but constructed an impartial consultant workplace. 10 p.c of the respondents have already invested overseas, and that is deliberate for 20 p.c of them.
These investments are primarily directed to the encircling international locations, primarily affecting actual property purchases and developments.
Afterwards, a panel dialogue was held underneath the management of presidency commissioner László György, the place representatives of the rising nationwide champions shared their experiences. Firm success tales had been offered by Dr. Szabóné dr. Zsófia Benyeda, proprietor and managing director of Prophyl Kft., Balázs Gellért, managing director of Naturtex Kft., Valér Pausits, managing director of Verarbeiten Pausits Kft., Attila Gódi, managing director of Terran Tetőcércep Gyártó Kft., and Dániel Mráz, Prolan CEO of Irynítástechnikai Zrt.
On the second spherical desk dialogue, Andrea Nestor, Deputy CEO of the HEPA Hungarian Export Growth Company, István Oláh, Director of Company Relations on the Nationwide Innovation Company, Tamás Fehérváry, Financial Director of the Hungarian Financial Growth Company, Péter Balogh, MBH Financial institution liable for company and particular lending government director and Kornél Kisgergely, CEO of EXIM Financial institution, mentioned the outcomes and challenges of the export-supporting ecosystem.