2024-06-11 23:11:47
It is not simply enterprise individuals who need to keep in form to enhance their efficiency at work. Train is essential for staying bodily wholesome and decreasing stress. Andrea Matteucci, CEO of Technogym Switzerland, has all the time been involved in sports activities and train. As he did in an interview with finews.ch Insured, he is aware of precisely what the shoppers need and is aware of which tools and therapies they will use to coach their health as finest as doable. Technogym has just lately opened a retailer for personal clients in a primary location within the heart of Zurich.
In dialog with finews.ch Andrea Matteucci proves to be a really likeable, informative and humorous persona. He takes us by the Technogym retailer and enthusiastically exhibits us all of the tools. The CEO is just not above placing himself within the highlight: Sporting a swimsuit, he goes for a brief trip on the so-called train bike.
What is especially distinctive regarding this gadget is the front-mounted show, which supplies the person many various setting choices. With a click on of your finger by yourself desired vacation spot, you might be instantly not working on the treadmill within the gymnasium, however on a good looking, pure nation street in France. A minimum of that is the way it works.
The creation of a store
The thought to open Technogym on Pelikanstrasse in Zurich arose from the necessity to use coaching merchandise not solely in gyms, but additionally in physiotherapy, accommodations, colleges and corporations. “Our product was initially utilized in gyms, however over time it has expanded to many different conditions and contexts,” explains Matteucci. On the identical time, an increasing number of individuals need to have the ability to prepare in peace at residence. That is how the thought of a store for personal clients who needed to equip a part of their house with a coaching space was born.
The selection of location for Technogym was no accident. Matteucci emphasizes the significance of the retail state of affairs, particularly for a premium model like Technogym. “We must be in a spot that displays this positioning. We should additionally give the shopper the chance to “uncover” us, we should be seen. I believe it is excellent for us right here at Pelikanstrasse, says Matteucci.
Clients within the monetary world specifically make excessive calls for on themselves and are conscious that their efficiency relies upon closely on their well being.
Andrea Matteucci (within the center) along with his staff (Picture: finews.ch)
From Emilia Romagna to the center of the parade floor
Andrea Matteucci himself joined Technogym when the corporate was nonetheless small, with solely 100 staff in Emilia Romagna, close to his residence. “I’ve all the time been involved in sports activities and train. After commencement, I despatched my CV and was fortunate sufficient to be chosen. The interview happened with the founder, Nerio Alessandri,” he recollects.
Nerio Alessandri is an Italian entrepreneur and founding father of Techno Fitness center (1983). He developed his personal idea of “wellness” which incorporates bodily train, nutritious diet and a constructive nutritious diet. In 2012, Alessandri opened the Technogym Village in Cesena, Italy, which serves as the corporate’s headquarters and wellness campus.
At this time, health is a cross-cutting situation that can not be linked to a particular career or cultural stage. “Quite the opposite, I’d say that the upper the mental load, the extra you’re feeling the necessity to compensate for it with bodily exercise. The advantages are twofold: bodily and psychological, explains Matteucci.
Examine our location
One of many greatest challenges is to encourage the inhabitants to be bodily energetic. Technogym tries to attain this with interactive merchandise and a management station that measures endurance, power, stability, mind age and suppleness. Matteucci emphasizes that the expertise, design and high quality of manufacturing distinguish Technogym from different manufacturers of health tools.
The most effective promoting merchandise embody Myrun and TG Bench. “With these two merchandise, you’ll be able to already discuss a whole gymnasium. Our icon is Unica. We’re most pleased with Kinesis, says Matteucci.
Dumbbells from Technogym (Picture: finews.ch)
From luxurious health to well being prevention
Clients particularly admire that Technogym is the one luxurious model within the health sector that’s primarily based on science. “In any other case we might not be the official provider of the Olympic Video games for eight editions,” he provides.
Andrea Matteucci, who has lived in Switzerland for twenty-four years, considers the introduction of the Technogym model and its evolution from a distinct segment market to a client product as his best success. For the long run, Technogym plans to be related to prevention and well being and to stay current in probably the most lovely homes and locations in Switzerland.
With the opening of the brand new retailer on Pelikanstrasse, the corporate is setting an bold instance on this space.
1718164252
#Paradeplatz #luxurious #model #health #sector
