2024-06-10 22:22:38
For every week, Taipei vibrated to the rhythm of {hardware} in event 2024 version of Computex. A significant Asian exhibition on the expertise scene, the occasion is one which gamers within the IT and electronics world wouldn’t need to miss for something on the earth. And Insanity was there too.
Clearly, AI was on the agenda of the redundant. Whether or not within the corridors of the Nangang Exhibition Middle or throughout the keynotes of the large bosses of the {hardware} business, AI has been combined into each sauce. But when Acer, ASUS and different laptop producers had been proud to completely embrace this nice technological revolution, it was above all Microsoft that was the large winner of the Taiwanese present. And for good purpose, wherever producers introduced AI of their new PCs, it was nearly at all times in collaboration with Microsoft and their vary of machines branded “Copilot+”.
Microsoft, winner of KO in AI
Consequently, nearly everybody introduced the identical factor and failed to actually innovate. By selecting the identical companion, Acer, ASUS and the others have chosen security, quite than audacity. A way of standardization which we might remorse, however which we can’t be shocked by. For the reason that announcement of Microsoft’s “Copilot+” line of computer systems in Could, the Acer and ASUS manufacturers, but in addition Dell, HP, Samsung and Lenovo had introduced they’d belief Satya Nadella’s firm to take the AI journey.
Microsoft is thus within the means of buying a type of monopoly on the generative AI market, helped by its colossal investments in OpenAI, Sam Altman’s startup which is a subsidiary of the unnamed American large. Nevertheless, Microsoft’s good week in Asia was marred within the US by the upcoming opening of an investigation by the US authorities towards the Redmond group, but in addition the businesses Nvidia, a serious semiconductor designer, and OpenAI, the creator of ChatGPT. Microsoft’s new monopoly in AI doesn’t please everybody…
Jensen Huang, Lisa Su…: the expertise patterns in rock stars at Computex
Past this disproportionate place given to AI, which we might additionally see into Las Vegas CES or at VivaTech in Paris in latest months, Computex can be a chance to immerse your self in Asian enterprise tradition. And what instantly struck us in Taipei was the cult that the large native tech bosses loved among the many inhabitants.
Thus, Jensen Huang, the boss of Nvidia, one other huge winner of this 2024 version whose worth on the Nasdaq rose from 2000 to 3000 billion {dollars} in simply three months, was an actual rock star within the corridors of Computex. Selfies, autographs, compact crowd round him … He would have nearly nothing to envy Leonardo DiCaprio or Lionel Messi when it comes to recognition. The identical remark additionally on the finish of the press convention by Lisa Su, the pinnacle of AMD, who elevated the variety of selfies and signings of graphics playing cards with journalists. Who imagines this with Bernard Arnault, the pinnacle of LVMH, in France? Nobody… Solely Xavier Niel might have such success with French entrepreneurs. And once more… Word that Jensen Huang and Lisa Su, though they’re nice rivals within the semiconductor business, are cousins. We might like to be just a little mouse throughout household meals!
QR code, mannequins and different native fantasies
Computex additionally gives a very good overview of the best way Asians (Chinese language, South Koreans, Vietnamese and Indonesians are among the many primary overseas guests to Computex) attempt to appeal to the eye of individuals strolling by means of the aisles. And for this, the exhibitors are prepared for something. Probably the most used technique is to place up indicators with massive CR codes to ask guests to scan it. In alternate, they get goodies. We even noticed a wheel of fortune to win gigabytes of space for storing or the power to scan a QR code to go away with a pack of popcorn…
Exhibitors additionally don’t hesitate to make use of fashions to get observed. A follow that we now not see in Europe (and a lot the higher), however which remains to be extensively used at Computex. These hostesses willingly comply with the photographers’ recreation, and the present generally appears to be like like a trend present with a number of fashions strolling collectively by means of the aisles of the present. It is a bit complicated…
For the remaining, Taiwanese hospitality is admittedly very noteworthy. Whether or not on the subway or on the Nangang Exhibition Middle, guests strictly respect queues, and somebody will rapidly make it easier to for those who appear misplaced. It is an enormous change from the anarchy that may reign in France in transport or at gala’s!
Greater than 85,000 guests throughout this 2024 version
Briefly, Computex is a serious expertise occasion in Asia that tends to achieve momentum internationally. Whereas the present drew slightly below 50,000 guests in 2023, organizers introduced that greater than 85,000 individuals attended this 12 months. A very good achievement that pleases Taitra (Taiwan Exterior Commerce Improvement Council), the group answerable for selling commerce in Taiwan and which co-organizes Computex. “Taiwan is a expertise island and thru this occasion we are able to appeal to so many companions from all around the world. This 12 months, greater than 130 nations are represented on the honest. It isn’t only a native present, it is actually a type of huge worldwide pageant!”estimates Emilia Shih, supervisor of Taitra Exhibition Middle, with Maddyness.
Among the many delegations current was France 9 French startups current at InnoVEX, the part of the present devoted to {hardware} startups. The latter appreciated generally seeing executives of main American or Taiwanese producers seem incognito at their sales space. “Computex is the very best enterprise platform for French startups that need to develop in Asia”assures Emilia Shih.
See you subsequent 12 months from 22 to 25 Could 2025 for younger French {hardware} startups who need to conquer Taiwan and the remainder of the Asian market!
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