2024-06-01 13:31:51
The reside present “Sports activities Detective Bureau: Uncovering the Secrets and techniques of Sports activities Broadcasting” hosted by Yang Dongyuan and Chen Jundai, the final two episodes have been broadcast on Could 3 and Could 15. In these two episodes, we invited Huang Yu, professor of sports activities science at Tsinghua College, Xu Minghan, co-founder of Taiwan sports activities e-commerce platform Stancave, and Li Shizhen, chairman of the Taiwan E-sports and Sports activities Trade Improvement Affiliation, and Yan Youpeng, the e-sports anchor of Enviornment of Valor, to speak regarding “sports activities advertising”, the important thing to selling sports activities to the every day lives of the individuals, and the more and more in style e-sports lately.
Sports activities advertising has a far-reaching attain. Let’s use “sports activities” to steer the society!
The 2024 Paris Olympics will formally open in July. Are you desperate to see Taiwanese athletes shine on the worldwide stage? In truth, behind the preparations for main sports activities occasions, “sports activities advertising” is an invisible hand that progressively brings sports activities nearer to individuals’s lives, arouses individuals’s ardour and resonance, and brings magnificence and touching moments.
Professor Huang Yu from the Division of Sports activities Science at Tsinghua College defined that the rationale why sports activities advertising needs to be separated from the advertising area is as a result of the “industrial construction” and “product traits” of the sports activities business are comparatively particular. Professor Huang gave an instance, “For instance, if an expert baseball sport begins at 5 pm on Saturday, the business should promote out all of the tickets earlier than the sport begins, in any other case the tickets will lose their worth; as well as, everybody will need to have noticed that many corporations, whether or not drinks, automobiles and even banks, will sponsor sports activities occasions or skilled groups, so the way to appeal to funding and the way to cooperate with corporations throughout the advertising course of are literally very totally different between sports activities advertising and conventional advertising.”
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STANCAVE co-founder Hsu Ming-Han additionally added that along with sponsorship, the factor that’s closest to the general public in sports activities advertising is definitely the so-called “sports activities IP”. IP refers back to the authorization of mental property (Mental Property), and likewise represents that an individual or a corporation has a bunch of followers and has attraction to this group of individuals. Ming-Han defined, “For instance, the group is an IP, the skilled league can also be an IP, or the Jones Cup in the summertime trip yearly and the Taipei Marathon on the finish of the 12 months are literally a type of occasion IP. Lately, private IP has been booming, resembling Kuo Hsing-Chun and Lin Chih-Chieh, each of whom are private IPs.”
Nonetheless, Xu Minghan additionally particularly talked regarding that many individuals imagine that sports activities advertising and sports activities IP are instruments for organizers to earn cash and notice income, however he believes that along with revenue, there are literally extra essential meanings behind them. “If the NBA didn’t launch any peripheral merchandise as we speak, you wouldn’t see Jordan’s jerseys or purchase Shohei Ohtani’s garments, and the game and the general public would lose many “contact factors”; but when I stroll on the road sporting a New Taipei Kings jersey as we speak, I can broaden the affect of the game invisibly.” In different phrases, sports activities advertising and peripheral merchandise not solely have industrial worth that may nourish your complete sports activities business, however are additionally a robust enhance to popularizing sports activities tradition on the social stage.
Picture supply: TNL Model Studio
“PRO” Gamer! An summary of Taiwan’s e-sports
When speaking regarding sports activities craze and tradition, we can’t ignore the quickly rising new sports activities lately – e-sports, and the e-sports craze it has introduced. Particularly, many Taiwanese gamers have shined on the world stage lately, profitable world championship trophies in lots of large-scale competitions together with “Arenaline”, “Hearthstone”, and “Road Fighter 6”, which has tremendously accelerated the event of e-sports in Taiwan.
Speaking in regards to the growth historical past of e-sports in Taiwan, Li Shizhen, chairman of the Taiwan E-sports and Sports activities Trade Improvement Affiliation, shared that in 2016, e-sports was formally included within the schooling class system, and the cultivation of e-sports skills started to penetrate into the campus; the next 12 months (2017), the “Sports activities Trade Improvement Rules” have been revised, and e-sports was formally included within the scope of the sports activities business. “When the schooling half is available in and the business half is available in, then the way to develop subsequent worldwide competitions is the important thing to popularization. For instance, following the 2018 and 2022 Asian Video games included e-sports within the trial and official occasions, we noticed an increasing number of e-sports venues, media, and non-governmental associations. I believe these are all crucial forces for the development of Taiwan’s e-sports.
Picture supply: TNL Model Studio
Nonetheless, as a result of “video games” are the muse of e-sports, many college students typically have overly colourful beliefs regarding e-sports. E-sports anchor Yan Youpeng additionally talked in regards to the coaching schedule of actual gamers, “They might begin particular person coaching at 1 pm, then group coaching at 3 pm, apply till 5 pm, following which evaluation the professionals and cons of the group coaching course of; then group coaching, evaluation once more, and perhaps within the night, they nonetheless need to apply their very own specialised characters, and even run their very own reside channels, and so forth.”
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Within the closing evaluation, skilled gamers are additionally “working”, however the time and content material are totally different. Chairman Li Shizhen additionally added, “Identical to following we play basketball, it might be enjoyable to play sometimes; however when taking pictures turns into skilled coaching, you might have to shoot a thousand occasions a day, and you must always enhance your self within the course of, so it is not so enjoyable.”
Picture supply: TNL Model Studio
That being stated, the affect of e-sports remains to be very vast, whether or not it’s within the broadcasting of occasions, reside content material, digital content material, and so forth., it has an affect, and has created many gaming communities and cultures. Throughout this system, Chairman Li Shizhen additionally expressed his emotions, “In truth, e-sports will not be solely leisure in life, but additionally accompanies our development course of, identical to the Road Fighter talked regarding earlier, which additionally advanced from the large-scale machines within the early amusement parks. For me, that is life. If e-sports can take part in sports activities occasions as we speak, the digital content material business, and even cultural growth, I believe that e-sports can create an affect. “
Sports activities occasions are sports activities, leisure, and life.
In these two episodes, we not solely wish to lead the viewers to grasp the affect of sports activities advertising and sports activities IP, but additionally hope to let everybody see the method of a sport from “emergence” to “industrialization”. As a result of irrespective of which sports activities area, or any giant or small occasion, it’s truly amassed little by little by a bunch of people that love that sport.
Lastly, the collection of “The Detective Company” has come to an finish. When you’ve got not watched the primary and second episodes, please click on right here to be taught extra.New media and good expertise create limitless potential for Taiwan’s sports activities businessIf you’re very within the content material of the collection, you’re additionally welcome to proceed to comply with the social media platform of the Ministry of Schooling and Sports activities AdministrationSports activitiesbe taught extra thrilling sports activities occasions and business tales.
About “Sports activities Detective Company: Uncovering the Secrets and techniques of Sports activities Broadcasting”
The Detective Bureau of Sports activities is a reside broadcast program collectively produced by the Sports activities Administration of the Ministry of Schooling, Sports activities Division and Sports activities Imaginative and prescient. This system is co-hosted by Yang Dongyuan, editor-in-chief of Sports activities Imaginative and prescient, and Chen Jundai, host of the podcast program Sports activities Imaginative and prescient. The collection consists of 4 episodes, and every episode invitations two themed visitors to speak with the hosts in regards to the newest developments in Taiwan’s occasion broadcasting, main the viewers to be taught extra in regards to the business tales behind sports activities!
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