2024-05-30 23:36:37
Seoul, South Korea (ots/PRNewswire) – The “Optimistically Your Feed” playlist curated by international influencers permits customers Share upbeat and galvanizing content material on social media
LG Electronics (LG) right now launched a world marketing campaign known as “Be Optimistic in Your Feed” to assist customers carry extra positivity to their social media by encouraging them to proactively interact with constructive and galvanizing content material of their feeds. What optimism.
“As a customer-centric model, LG is a passionate advocate of optimism. We purpose to realize this by deliberately connecting on-line and in the true world,” mentioned Kim Hyo-eun, LG Vice President and Head of Model Administration Division. Perform constructive actions and produce constructive modifications to folks’s lives. Even within the period of synthetic intelligence, LG has at all times adhered to its promise of “Life’s Good”. We are going to proceed to place folks first, enhance prospects’ lives, and ship hope for a greater future.
A brand new international survey commissioned by LG finds that social media is each a supply of tension and a spot the place folks go to be entertained, keep in contact with family and friends, and find out regarding information and present affairs. In keeping with the survey, practically half of respondents (45%) mentioned their social media content material incorporates as a lot or extra damaging content material as constructive content material. 1 / 4 of respondents (28%) mentioned damaging content material on social media elevated their anxiousness, and a fifth (20%) mentioned it made them sad. deep studying It additionally exhibits that algorithms usually promote damaging and area of interest conversations.
This international survey goals to grasp the triggers that affect how algorithms work and the right way to enhance the quantity of constructive content material in your sources. The result’s an “Optimistic Your Feed” playlist that features authentic content material that, when engaged with, attracts extra optimistic content material into your feed. life is Lovelylaunched final yr, goals to encourage and encourage folks to method life with optimism.
The “Optimistic Your Feed” playlist was created in partnership with international influencers recognized for his or her optimism affect, together with Tsai Tina, Victoria Brown, Josh Harmon and others. It incorporates over 20 brief movies starting from inspirational to feel-good content material.
LG additionally consulted social media consultants equivalent to professors Kathy Fisler, an info scientist and know-how ethicist with a PhD in human-centered computing. Fisler researches and teaches within the areas of know-how ethics, Web coverage, and on-line communities, and has printed on subjects equivalent to social media content material moderation and suggestion programs. As a content material author, she additionally educates the general public on these subjects.
Social media has grow to be an integral a part of our lives, and algorithms play a big function within the content material we see in these areas. LG’s international playlists and occasions give customers the chance to see extra constructive posts. By making extra aware decisions regarding what we do, we are able to carry extra optimism, steadiness, and happiness into our lives.
“Advice algorithms decide what we see on social media by predicting what we’re prone to interact with,” Fiesler mentioned. “So these algorithms permit us to faucet into more and more particular areas—for higher or worse. Analysis exhibits that if left unchecked, customers can rapidly fall down damaging rabbit holes and encounter dangerous content material. Our first line of protection have to be to enhance our digital literacy and grow to be extra centered on how algorithms impression us on-line. Expertise. The excellent news is that we’ve got some management over the inputs these algorithms predict, and if we select to have interaction in optimistic content material, we’ll probably see extra of it.
International influencer and TEDx speaker Victoria Browne says: “The algorithms in our social channels have a big impact on what we see on-line, and due to this fact our psychological well being. Right here’s Why Optimism “Your Feed” is my ardour and I hope folks use this playlist as a basis to retrain their algorithms and encourage positivity in all points of their lives. An enormous a part of the stigma and issue in addressing psychological well being points is that it goes unseen. By means of this marketing campaign we need to say that it is best to attain out to your mates and we will help one another. Our algorithms ought to advocate content material that makes us really feel extra related to folks, not much less.
The “Optimism your feed” playlist is accessible on LG’s international TikTok channel (@lge_lifesgood) and international YouTube channels (@LGglobal) It’s going to later be launched on varied social media platforms by way of collaborations with influencers all over the world. See the occasion web page for extra particulars www.lg.com/lifesgood To seek out.
*Primarily based on international survey carried out by Dynata on behalf of LG in 2024.
investigation technique
Itinerary: The sphere journey will likely be carried out from April 26 to Might 2, 2024
Nations: United States, Mexico, Brazil, Germany, France, United Arab Emirates, Saudi Arabia, Vietnam, South Korea, India, Australia
Age: Individuals between 22 and 65 who use TikTok or Instagram weekly
Pattern dimension: 400 respondents from the US, 200 respondents from different markets
Strategies: Quantitative on-line surveys and questionnaires carried out by way of Dynata’s personal staff
About LG Electronics Company
LG Electronics is a world know-how and client electronics innovator with operations in practically each nation and greater than 74,000 staff. The mixed international gross sales of LG’s 4 corporations – Residence Home equipment and Air Options, Residence Leisure, Auto Elements Options and Enterprise Options – will exceed KRW 84 trillion by 2023. A number one producer of client and industrial merchandise. The high-end model LG SIGNATURE and the sensible LG ThinQ are world-renowned. entry www.LGnewsroom.com Get the most recent information.
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