2024-05-26 22:11:05
The journey of Tunisian model Skila, which sells handmade silk scarves, started within the coastal city of Mahdia, regarding 200 kilometers from the capital Tunis. The corporate is led by model founder Hassine Labaied, who advocates “a revolution” Made in Tunisia » and develop the picture of Tunisian craftsmanship.
Our correspondent in Mahdia:
Friday, the good prayer and market day. It was on the streets of his beloved Mahdia that Hasin Labaid met him. ” We’re within the coronary heart of Mahdia, He identified. Mahdia has lengthy been often known as the Silk Capital, with a spread of experience coming from the East, Yemen, Iraq and Syria. »
Opposite to appearances, Hassine Labaied is just not a tour information, however an entrepreneur, former funding banker and Founding father of SkilaWithin the Schirra Lab and the Schirra Gallery, guests discover themselves standing in entrance of a loom. ” Generally, to amuse our guests, we’d say to them:That is not handmade, no, it is handmade, handmade“ ”, he joked.
These workshops produce 30,000 scarves a yr. It takes regarding ten hours of labor and 9 kilometers of silk to make one scarf. Limitless variety of tones and colours », particulars Hasin Labed. The fifteen craftsmen he employed have been additionally not idle.
The Macron mannequin
In 2018, French President Emmanuel Macron wore a shawl from Skila throughout his official go to to Tunisia. This was an surprising boon for the Tunisian model. He wore that scarf to numerous conferences, and all people was taking selfies. That clearly gave us numerous publicity, He’s very joyful. The anecdote is that quickly following, we have been invaded by Chinese language vacationers who got here to the shop and mentioned on the entrance: “The place is the Macron mannequin?“They purchase the identical mannequin repeatedly. »
Skila desires to point out its prospects in Dubai, the US and Japan that: ‘Made in Tunisia’ might discover a place on the planet of luxurious. Nevertheless, it isn’t straightforward to achieve a foothold on this subject. ” This takes time as a result of we’re thought-regarding a rustic of subcontractors: textiles, equipment, business… Sadly, the added worth is barely within the aggressive workforce. », witnesses the Skila founder. However he doesn’t despair: ” We’re making breakthroughs little by little. It takes time and we aren’t in a rush. »
At this time, 85% of the scarves produced by Skila’s workshop are bought overseas. TunisiaSeven years following its creation, the corporate born in Mahdia is engaged on opening its first retailer in Paris so as to speed up its worldwide growth.
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