Ewa Swoboda acquired the title of Barbie Function Mannequin and her personal doll – NowyMarketing

Mattel, the proprietor of the Barbie model, honored 9 athletes from world wide with the title of Barbie Function Mannequin and distinctive dolls based mostly on their photographs. Among the many distinguished ladies was the main Polish sprinter – Ewa Swoboda.

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In regards to the writer 2 min learn 2024-05-22

Ladies who interact in crew sports activities have better religion that they’ll be capable to pursue their dream career sooner or later, they fee their expertise and competences greater and reveal management aspirations.

With this in thoughts, Barbie highlighted 9 extraordinary athletes whose tales show that something is feasible if we continuously try to pursue our passions. Among the many awarded ladies was Polish athlete Ewa Swoboda – a nationally and internationally titled sprinter, world indoor vice-champion within the 60-meter distance and multi-medalist of the European Championships within the 60- and 100-meter runs.

For years, Barbie has been finishing up a worldwide mission, the Dream Hole Venture, to battle the gender restrictions and stereotypes that maintain ladies once more from reaching their full potential. As a part of this initiative, every year it publicizes the tales of ladies who’ve achieved success in varied fields to provide ladies inspiration and restore religion in their very own skills. This 12 months’s sports activities model of the venture is a continuation of the worldwide mission to help ladies and a part of the celebration of the model’s sixty fifth anniversary.

“We’re blissful to proceed celebrating 65 years of Barbie, recognizing the influence sport has on growing confidence, ambition and empowering the following technology of ladies,” she stated. Krista Berger, Senior Vice President Barbie, International Head of Dolls Mattel.

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– After including the Kristi Yamaguchi doll to our Barbie Inspiring Girls line final month, we’re proud to proceed supporting ladies in sports activities by welcoming 9 unbelievable feminine athletes to the ranks of Barbie Function Fashions. These distinctive sports activities dolls are a tribute to their ardour and individuality and are an emblem of our shared values. By highlighting their inspiring tales, we hope to help the idea that each woman deserves the possibility to pursue her passions and switch her goals into actuality, Berger added.

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The distinctive Barbie Ewa Swoboda doll is wearing a PUMA sports activities outfit consisting of sunshine purple shorts and a high and orange trainers. The inspiration for its creation was the outfit Ewa wore in the course of the Kamila Skolimowska Memorial in Chorzów in 2023, when she broke the magical barrier of 11 seconds within the 100-meter run, breaking her private report and setting the second finest time within the historical past of Polish ladies’s athletics. . The doll’s hair, make-up and even nails mirror the sprinter’s on a regular basis type on and off the observe, and the doll’s tattoos are impressed by people who adorn her physique.

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– Being chosen by Barbie as a Function Mannequin is a good honor and distinction for me. I performed with dolls as just a little woman, and now I’ve my very own Barbie doll that appears like me, she stated. Ewa Swoboda.

– I need my story to indicate that it’s at all times price being your self. You do not have to fulfill anybody’s expectations or adapt to imposed frameworks to realize your objectives. Every of us has the appropriate to specific ourselves in our personal manner, added Swoboda.

Along with the Polish lady, the title of Barbie Function Mannequin and her personal doll have been awarded to:

  • tennis participant Venus Williams (United States),
  • soccer participant Christine Sinclair (Canada),
  • soccer participant Mary Fowler (Australia),
  • boxer Estelle Mossely (France),
  • gymnast Alexa Moreno (Mexico),
  • gymnast Rebecca Andrade (Brazil),
  • paratriathlete Susana Rodriguez (Spain),
  • swimmer Federica Pellegrini (Italy).

By highlighting these distinctive personalities who break obstacles in sports activities and on a regular basis life, Barbie hopes to strengthen the voice and place of ladies on the worldwide area, and by publicizing their extraordinary tales, it needs to encourage ladies to remain in sports activities and pursue their passions.

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