The Singapore Tourism Board (STB) launched a world advertising marketing campaign to strengthen Singapore’s place as a number one vacation spot for Assembly, Incentives, Conventions, and Exhibitions (MICE) within the World. The marketing campaign additionally invited various MICE organizers from Indonesia.
“Positioning Singapore as a number one MICE vacation spot on the planet is an integral a part of our ambition to keep up a aggressive benefit and strengthen Singapore’s strengths,” stated Singapore Tourism Board Deputy Chief Government Yap Chin Siang in a written assertion, Wednesday (22/5).
As a serious buying and selling hub with main innovation, know-how and analysis capabilities, Singapore is dwelling to a dynamic enterprise ecosystem the place leaders, traders and entrepreneurs meet. Singapore additionally gives a impartial platform for significant dialogue, entry to distinctive tourism choices, and a optimistic observe document in internet hosting high-quality occasions.
Along with high quality capabilities, infrastructure and occasions, Singapore has additionally set clear targets, requirements, certification packages and incentives to construct a greener MICE business. Nevertheless, the altering panorama additionally highlights the rising want for locations to redefine the expertise and assist supplied to MICE occasion organisers, companies and occasion delegates, more and more targeted on creating significant change.
Based on the survey Worldwide Congress and Conference Affiliation’s (ICCA) Assembly Wants Survey (2023), the associations emphasised the significance of leaving a optimistic affect on the occasion vacation spot and making a long-term affect by way of their actions.
For instance, as many as 44% of worldwide associations have modified Request for Proposal or Request for Proposals within the final three years by including sustainable affect standards. The survey outcomes additionally spotlight the affiliation’s efforts to make optimistic contributions, from organizing sustainable occasions to participating broader market segments for a extra inclusive method.
“That is particularly essential as MICE occasion organizers and delegates search for locations that present worth and optimistic affect. We stay dedicated to investing in new MICE merchandise and experiences, and we invite occasion organizers to co-create enterprise occasions that generate impactful change by us,” he stated. (Ant/Z-11)
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