2024-05-21 09:03:03
“Give up, half worth”, “The strongest crowd movement”, “When the destiny comes, hire a preferred store”… As you go by, you possibly can see clearance and leasing slogans all over the place. Final yr, it was troublesome to rent folks for retailers in Hong Kong. Since this yr, there are fixed stories that Hong Kong individuals are going north to spend cash and outlets are hiring. What’s the present market scenario in Hong Kong? “Jizhishe” sampled and tracked the working circumstances of regarding 1,095 shops in Hong Kong, Kowloon and the New Territories in April and Might this yr, and calculated that the ratio of excellent shops was regarding 12%. The reporter noticed refined modifications available in the market in numerous districts. In Kwai Chung Plaza, the place the crowds are concentrated, now we have seen the emergence of “unmanned shops” reminiscent of toy outlets and Korean selfie parlors with out employees; in Kowloon District, many “unique” cultural and youth outlets in Sham Shui Po have quietly left. In Hong Kong Island, small outlets in Causeway Bay and Wan Chai lamented that the 5.1 Golden Week that simply handed was not useful to the market.
Let’s discuss in regards to the present market scenario within the New Territories first. A small store promoting cell phone provides in Kwai Chung Plaza posted a discover saying “Half Value Clearance, Give up”. The portray seemed like bleeding pink oil, reflecting the scene of a avenue closed for hire. The society is anxious in regards to the scenario of outlets in Hong Kong, and folks’s livelihood areas will not be immune. A reporter from “Jizhishe” took inventory of three folks’s livelihood areas within the New Territories, with a complete of 447 outlets. The emptiness fee was 14.5%, together with one shopping center in Tin Shui Wai and 5 Prior to now yr, there have been only some outlets, however now there are almost half of them, and the crowds are sparse, like a “loss of life place.” In Kwai Chung Plaza, “unmanned shops” with out retailer clerks are popping up. There are 12 doll outlets and 5 Korean-style selfie cubicles on the third flooring.
Economist Li Zhaobo believes that the rationale for the Jipu development is that the federal government depends an excessive amount of on actual property, leading to excessive land hire, labor and different enterprise prices. The dominance of low-cost, uncreative retailers reminiscent of unmanned shops displays the financial downturn. They unfold out “combating for the lifeless our bodies” and pecked all of them collectively, however there was no meat.”
Reporter: Liao Junsheng
Images: CCW, HLK, Chen Langxi
Yuen Lengthy Yau Solar Road has 88 outlets, together with 7 fortunate outlets, with a emptiness fee of seven.95%.
Yuen Lengthy New Road
Yuen Lengthy New Road
The emptiness fee of 447 outlets in Sanminsheng District is 14.5%
In April and Might, reporters from “Ji Chi She” went to 3 livelihood areas and buying malls, particularly Yau San Road in Yuen Lengthy, the third flooring of Kwai Chung Plaza, and Ping Yan Procuring Heart in Tin Shui Wai, to take inventory of the working circumstances of 447 outlets. In April, there have been 53 fortunate outlets within the three places, which elevated to 65 a month later, with a emptiness fee of 14.5%.
Among the many three places, the Ping Yan Procuring Heart in Tin Shui Wai had the very best emptiness fee in Might. Of the 42 outlets, 20 have been fortunate outlets, with a emptiness fee of 47.6%, yet another fortunate store than in April. There are 317 outlets on the third flooring of Kwai Chung Plaza, and there are 38 fortunate outlets. The emptiness fee is 11.9%, a rise of 10 fortunate outlets in contrast with April. There are 88 new outlets in Yuen Lengthy, together with 7 fortunate outlets, with a emptiness fee of seven.95%, yet another fortunate store than in April.
There are 317 outlets on the third flooring of Kwai Chung Plaza, together with 38 fortunate outlets, with a emptiness fee of 11.9%.
Kwai Chung Plaza
Kwai Chung Plaza
Kwai Chung Plaza
An unmanned retailer pops up in Kwai Kwong with 5 selfie cubicles and 12 doll outlets on the third flooring
Kwai Chung Plaza is fashionable with younger folks and gathers meals traits. The reporter visited the positioning twice and nonetheless noticed crowds of individuals. The forms of retailers have modified subtly, and there are indicators of the emergence of unmanned outlets. The reporter counted 317 outlets on the third flooring, primarily outfitters, accounting for 44%. From April to Might, there are 5 Korean-style selfie studios on the third flooring. There aren’t any store assistants to protect the outlets. Clients can take photographs with their very own selfie machines and use the headwear, wigs, and so forth. supplied within the retailer. As for the doll clipping machine outlets, there have been 10 doll clipping machine outlets on the third flooring in April, and this quantity elevated to 12 in Might.
Is it a approach out of the issue of hiring folks and the downgrading of consumption to open a doll store and an unmanned store?
The proprietor of two doll outfitters opened in a single month mentioned enterprise has been sluggish this yr.
One of many outlets was initially a clothes retailer in April, however become a doll clipping store in Might, with eight doll clipping machines inside. Ms. Liang, the proprietor of the clothes retailer reverse the shop, mentioned that the newly opened toy store doesn’t have many purchasers, and the month-to-month hire on this flooring is 13,000 yuan. There was no vital hire enhance for the reason that epidemic, however this yr has been notably quiet.
Within the 23 years because it opened in Kwai Kwong, Ms. Leung has witnessed that this flooring was lined with outfitters, and lots of of them have closed down lately. She identified that the primary prospects of the clothes retailer on this flooring are workplace staff, and there have at all times been fewer vacationers. Subsequently, they didn’t profit from customs clearance. Quite the opposite, there have been fewer and fewer workplace staff. “We have been simply wanting the epidemic and the 2019 incident. At the moment, The enterprise of Yijia is just not that outrageous, Yijia is actually the worst.”
Operators of doll outlets are divided into “venue house owners” and “station house owners”.
The proprietor of the dismantling and clipping doll store is collectively operated by the Taiwanese proprietor
There are an increasing number of doll outlets. How do they function? The operators of those outlets are divided into “venue house owners” and “stage house owners”. The “distributors” are normally the house owners or tenants of the outlets. They’ll present doll clipping machines within the venue and hire them to the “stage house owners” for operation. The “station proprietor” rents the machine from the “venue proprietor” on a month-to-month foundation.
“Taiwan Grasp” month-to-month rental of a doll clip machine is NT$2,000 to NT$4,000
The reporter visited one of many doll clipping machine outlets (hereinfollowing known as Store A). There have been 20 doll clipping machines. The “station proprietor” A Ming (pseudonym) who rented one machine revealed to the reporter that the doll clipping machines are normally divided into massive machines. , and the fantastic machines that reside in higher and decrease flooring, the hire for every mannequin is completely different. Taking Store A for instance, the month-to-month hire for every fantastic machine on the higher flooring is 2,500 yuan, the month-to-month hire for every fantastic machine on the decrease flooring is 2,000 yuan, and the month-to-month hire for every massive machine is 4,000 yuan.
A pavement has 8 upper-layer fantastic machines, 8 lower-layer fantastic machines, and 4 massive machines. After conversion, if every machine is efficiently rented out, the “venue proprietor” estimates that the month-to-month rental revenue is regarding 52,000 yuan; if based mostly on the data supplied by Ms. Liang of the clothes retailer, the rental degree is 13,000 yuan, excluding further bills reminiscent of machine depreciation, then You may earn as much as 39,000 yuan per thirty days.
The outlets for the doll clipping machines have completely different higher and decrease grids.
The worth of every store varies, the most costly one is $5,000 per thirty days.
Nevertheless, the month-to-month rental worth for every retailer varies. Store B has 18 machines, 16 massive machines, every with a month-to-month hire of three,600 yuan; one higher flooring fantastic machine and one decrease flooring fantastic machine, the 2 flooring are rented collectively for two,800 yuan per thirty days. As a buyer, the reporter inquired with retailer B employees and located that in Might this yr, solely three massive computer systems have been rented out. Store C has eight upper-floor fantastic machines and eight lower-floor fantastic machines, every with a month-to-month hire of 5,000 yuan.
There’s a marketplace for fashionable dolls and a clip-on doll machine can earn you $4,000 every week
A Ming is a “novice channel host”. About two weeks in the past, he rented a low-end cell phone from Store A to start out. It prices 5 yuan per recreation and might maintain the favored Japanese doll “Chiikawa”. He mentioned that it was troublesome to inform whether or not he might earn a living for the time being, however he already had “some a refund” and was anticipated to have the ability to pay the hire. He identified that the earnings of some doll clipping machines are “very exaggerated”. The higher and decrease ranges mixed can earn NT$4,000 every week.
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With an increasing number of doll outlets promoting dolls, are customers affected?
He mentioned that the hire of the doll store he selected was comparatively low cost. Evaluation identified that there’s a sure diploma of competitors among the many doll outlets in Kwai Kwong. There might be a marketplace for promoting fashionable character dolls, so he ought to keep away from “collision”. “If in case you have so much to select from, There are dolls like Disney dolls in each retailer. Possibly you wish to decide one thing distinctive and go searching to see if you happen to prefer it. While you see that you simply don’t have some other dolls, you can be drawn to them. .
Analyzing the emptiness scenario, Li Zhaobo, an honorary educating fellow on the Asia-Pacific Enterprise Institute of the CUHK Enterprise Faculty, mentioned that following the clearance of customs clearance, the Hong Kong market has not “returned to regular”. The native market circumstances have been affected by the upsurge of northward migration. On the identical time, Hong Kong lacks attractiveness, and consumption within the south is inferior to anticipated. ” All of us go up, they usually received’t even come. It may possibly’t be referred to as Might Day ‘Golden Week’, it’s actually unusual.”
Citing information from the Census and Statistics Division, he identified that retail gross sales from 2023 to March 2024 peaked at 36.5 billion yuan in January this yr, whereas 5 years in the past, in January 2019, they reached 48.1 billion yuan, a distinction of greater than 10 billion yuan. ; identified that the federal government was too late in opening and shutting the epidemic, no less than a yr slower than different areas, and described Hong Kong as “the tip is over”.
The sticker picture store is one other newly added store in recent times that may function with out a clerk.
Scholar: The emergence of unmanned outlets displays the poor financial system
Li Zhaobo identified that the largest value of doing enterprise is normally wage bills. The basis reason for excessive labor prices is that the federal government depends on actual property revenue, excessive land rents, which drive up the residing prices of Hong Kong folks, and excessive rates of interest. “There’s nothing improper with Hong Kong. If the federal government doesn’t change Dependence on actual property for revenue can’t be solved.”
He identified that “unmanned outlets” reminiscent of doll outlets and sticker picture outlets can save wage prices and “lay down your arms to earn a living.” Nevertheless, such “inactive and uncreative” industries will collapse when the market is saturated. Maintain the hat. He additionally identified that when there are an increasing number of “unmanned outlets” in a spot, it’s a phenomenon of poor financial system, which regularly loses range, creativity and attraction. meat”.
Sticker picture store
Sticker picture store
Sticker picture store
The five-year-old Ping Yan shopping center in Tin Shui Wai is sort of half empty
The forms of outlets in Kwai Guang have modified and Ji outlets have elevated, however it isn’t an remoted case. There are 12 street-facing outlets on the bottom flooring of Ping Yan Procuring Heart in Tin Shui Wai and the market “Xian Hui Station” (collectively known as the shopping center). The indoor market has one other 30 outlets, together with 13 eating places. The market additionally has public seats for eating places to dine in. . 5 years following its completion, this shopping center has gone from having a busy movement of individuals and all of the outlets rented out to a “lifeless market” right this moment, with almost half of it vacant.
The reporter visited the shopping center on the morning of Tuesday, April 9, and at midday on Thursday, Might 9. In April, 19 of the 42 outlets have been fortunate outlets; in Might, yet another store was “occupied”, and there have been 20 fortunate outlets, with a emptiness fee of 47. 6%. Among the many 11 meals stalls available in the market, just one recent fruit stall “survived”; and of the 13 restaurant stalls, seven have been fortunate outlets.
Ping Yan Procuring Heart is a supporting facility of Ping Yan Court docket, a house possession housing property. It was accomplished with the completion of the housing property in October 2018. It’s situated downstairs of the housing property and adjoining to the Tin Shui Wai MTR station. Ping Yan Court docket has three blocks with a complete of two,409 items. The Housing Authority has estimated that the inhabitants of the Court docket might be greater than 7,400. As well as, there are two secondary faculties and one main college close by the shopping center.
There are lots of fortunate outlets in Ping Yan Court docket Market.
Jizhishe archives: The emptiness fee of public housing outlets in Hong Kong is 2.93%
In response to a query from Legislative Council member Cheng Yung-sun on Might 8, Housing Secretary Alexis Ho mentioned that there are 2,829 outlets in public housing business items in Hong Kong, of which 155 are vacant, with a emptiness fee of two.93%. Amongst them, Sham Shui Po has the very best emptiness fee at 5.32%. Ho identified that when bidding for a brand new lease or renewing a lease, the hire degree might be re-set based mostly on the present market worth, and numerous related elements that have an effect on the rental worth of the store might be considered, together with the situation of the property, the business through which it operates, the world, the movement of individuals and the property market. Market circumstances, and so forth., to find out an affordable hire degree. If retailers have any opinions on the evaluation of hire renewal, they’ll additionally contact the property workplace for session.
The reporter interviewed 5 residents of Ping Yan Court docket. All of them mentioned that they might not patronize Ping Yan buying malls and markets as a result of there have been few selections. They might slightly cross a major highway and go to Tin Shing Procuring Heart reverse; some would additionally go to Tuen Mun San Hui and Yuen Lengthy. Purchase groceries. In April, 80-year-old Uncle Li, who was shopping for double rice on the mall, mentioned that there was a number of recent fish stalls and three vegetable stalls in Ping Hin. Nevertheless, they’ve been closed down previously two years, leaving just one vegetable stall. He believes that Tian Sheng Procuring Heart is much away and is inconvenient for the aged. He typically buys double meals at Ping Yan Procuring Mall, however “it ends ultimately, the hire is dear and there are few folks.” The reporter returned to the scene in Might and located this double meal. The restaurant has closed.
At midday on Might 9, there have been only some prospects available in the market canteen, primarily development staff working close by and MTR employees. One of many Hainanese rooster rice eating places has plenty of prospects, and the lunch worth with drinks is regarding greater than 50 yuan. The reporter began observing at 11:30 within the morning and located that seven prospects got here in inside an hour.
Market eating places confer with residents who go north to devour, and their enterprise is sluggish.
Site visitors movement diminished following customs clearance
Ms. Wang, the proprietor of Hainanese Hen Rice Restaurant, deconstructed the “loss of life of the shopping center” to reporters. She identified that enterprise within the shopping center was booming through the epidemic and the federal government supplied hire subsidies. She opened the restaurant greater than half a yr in the past and nonetheless feels that “the variety of dishes is OK.” Nevertheless, as customs clearance resumed, the movement of individuals regularly decreased. She defined that there are numerous new immigrants in Tin Shui Wai and few exterior “strangers”, so it’s quiet through the lengthy holidays. “Prior to now, the catering business used to earn a living on Fridays and Saturdays. There was nobody in my home. It was very quiet on Fridays and Saturdays. All of the folks went out to benefit from the solar.” I went on a visit and returned to the mainland. The general public who stayed right here have been reluctant to exit to spend cash, so it was very troublesome.” She gave an instance: The Sichuan restaurant close by had good enterprise through the holidays, however it deteriorated following normalcy resumed, and it closed in October final yr. She identified that the close by development website was regarding to be accomplished and the college summer season trip was approaching, so she anticipated one other setback in enterprise.
Lease enhance of $8000 in the beginning of the yr
Resulting from poor enterprise, the shopping center is going through strain to extend hire. Ms. Wang revealed that the hire for the store was elevated by NT$8,000 in the beginning of this yr, and now the month-to-month hire has exceeded NT$40,000. Nevertheless, she was dissatisfied with the shopping center administration firm and criticized the “useless hire enhance”. For instance, the door of the market was damaged and had not been repaired for a number of months. “It was very chilly within the winter, and it was not repaired however it was not repaired. It was so windy and freezing.” “The place are the friends staying for dinner?”
Market outlets are regularly being evacuated.
For the reason that finish of final yr, market outlets have been evacuated one following one other. Ms. Wang identified that no less than three eating places have closed in latest months, and the remaining eating places are additionally anticipated to maneuver out when their leases expire. She additionally predicted that the lease will expire in August and is probably not renewed, ” So some folks don’t do something till they see the deadline, and all of us should watch out.”
The tea restaurant subsequent to Ms. Wang was additionally sparse with prospects. Ms. Solar, the particular person in cost, mentioned that the store had been stationed within the mall for 4 to 5 years. Initially, the mall had lots of people through the epidemic. “Everybody had no selection, so that they had to purchase and order meals.” Nevertheless, following the customs clearance, the variety of folks dropped sharply, ” Possibly as a result of it’s near the border, folks return to the mainland and go to Shenzhen through the holidays, which has a huge impact. She hopes that the mall can set up extra actions to draw folks, however there isn’t any such factor.
Li Zhaobo analyzed that there are three main causes for hire will increase in opposition to the market. He identified that some property house owners don’t wish to have an effect on the property valuation to be able to preserve ebook worth and facilitate borrowing, so that they enhance hire; some massive landowners regard valuation as a trademark, so they might slightly go away it vacant than scale back hire; On the identical time, there are additionally small property house owners who don’t perceive the market circumstances, imagine that the financial system is rising and the unemployment fee is low, they usually overestimate the affordability of tenants.
He additionally identified that following customs clearance, the market circumstances within the vacationer areas have been inferior to anticipated, and the livelihood areas have been comparatively steady, as a result of “it’s important to eat every part.” Nevertheless, in Tin Shui Wai and different livelihood areas near the border, it was simpler for residents to go north, and the market circumstances have been additionally annoyed. The seven folks went up within the automotive and got here once more, following which they arrived to have dinner.”
The Housing Division identified that as of the tip of final month, the general occupancy fee of the market was roughly 60%.
In accordance with the Housing Division, the general market occupancy fee on the finish of final month was roughly 60%
The Housing Division responded to inquiries and said that Ping Yan Procuring Heart has 12 outlets and a market. The occupancy fee of the shopping center has remained at a excessive degree, with the present occupancy fee being regarding 92%. Through the epidemic, the Housing Authority supplied a complete of 51 months of reduction measures. Lease reductions amounted to 75% for a lot of the interval.
As for the market, the market is leased as an entire. It’s leased by a lessee and sub-leased to particular person stall house owners. The stall hire is negotiated and decided between the lessee and the stall house owners. The Housing Division said that from the market’s opening in 2019 to the tip of final yr, the typical occupancy fee was over 80%. Nevertheless, following the epidemic, residents’ consumption patterns modified, which made market operations face challenges. As of the tip of final month, the general occupancy fee of the market was regarding 60%.
The Housing Division requires tenants to recruit tenants and supply short-term leases as quickly as doable
The Housing Division said that it has required tenants to undertake versatile strategies, reminiscent of short-term leases and scattered leases, to recruit tenants as quickly as doable to offer residents with applicable companies. As well as, the Housing Division will set up promotional actions and arrange festive decorations throughout vital festivals and particular days. As for Ping Yan Market, the lessee will present higher flexibility in leasing, contemplate introducing completely different business combos for leasing, and also will enhance publicity and supply reductions to draw residents’ consumption.
The Housing Division said that it has required tenants to make use of versatile strategies, reminiscent of short-term leases and scattered leases, to recruit tenants as quickly as doable to offer residents with applicable companies.
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