Profitable cooperation for the tourism promotion of Greece within the European markets – 2024-05-17 08:36:45

Hellenic Tourism Group and SKY categorical joined forces once more this 12 months to “take off” the picture of the nation overseas, highlighting Greece as the last word vacationer vacation spot. With a strategically deliberate joint promoting program, EOT and SKY categorical promoted the nation constantly for 12 months, attaining the aim of all the time on promoting presence of the nation overseas.

The promoting plan consisting of six (6) campaignsunfold to on-line and offline inside, creating a recent media combinewhich utilized all the brand new instruments in addition to the final ones traits of promoting.

The aim of the joint marketing campaign is, extension of the vacationer season and the mitigation of seasonality, by the highlighting of distinctive and multi-thematic experiences all through Greece, all year long. The final word aim is, strengthening demand towards them winter months, but additionally the geographical dispersion of holiday makers to extra locations within the nation.

Already the outcomes and the diploma of response justify each the industrial technique of SKY categorical, in addition to the focused campaigns that “run” with the cooperation of the EOT.

Indicative:

• In winter 2023, the 5 essential goal markets i.e. France, Italy, Germany, Belgium and Nice Britain noticed a year-on-year (YoY) enhance of 74%.
• In the summertime of 2023, the annual development charge of demand from these markets reached 73% (YoY).
• Greater than 20 million tourist-consumers watched the SKY categorical promoting campaigns throughout Europe.

As they are saying the President of the Board of Administrators of the EOT, Ms. Angela Gerekou and the Common Secretary of the EOT, Mr. Dimitris Fragakis emphasize: “Partnerships are a fundamental situation for the event of Greek tourism. That’s the reason lately we’ve got applied on the Hellenic Tourism Group a broad co-advertising program with airways in Greece and overseas. Particularly the current program, which was introduced by Prime Minister Kyriakos Mitsotakis, was geared toward 2 axes: the extension of the vacationer season and the promotion of latest locations all through the nation. Part of this system was carried out in collaboration with the Greek airline SKY categorical. Its outcomes have been glorious and contributed to the achievement of all of the targets we had set, considerably strengthening the picture of the nation overseas. We need to thank her SKY categorical for the cooperation which we’ll proceed in addition to for the dedication to the frequent aim, which is none apart from the promotion of Greece as high of thoughts vacation spot on the planet”.

Accordingly, of their assertion The Gerasimos Skaltsas, Chief Industrial Officer her SKY categorical: “EOT and SKY categorical this 12 months we’re additionally fellow vacationers within the nationwide effort to determine the nation as the last word vacation spot all 12 months spherical. Having the most important community of locations all through Greece, for us it’s not solely crucial, but additionally an plain apply to advertise our nation all year long. We’re firmly dedicated to this aim, which we serve with a collection of initiatives and promotion methods. The outcomes of the trouble between us are glorious, as is our collaboration with the EOT crew and we need to thank them warmly for this”.

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