The purpose is similar: create prime quality content material, DNA that defines Guatevisión, however now with new initiatives and a brand new picture. After months of effort, the channel presents a renewal targeted on the night and nighttime slots.
“This new stage has as its pillar the infotainment benefiting from the areas of alternative detected in a examine and viewers evaluation carried out within the final 24 months,” feedback Gunther Wellman, Viewers and and marketing Supervisor of Grupo Prensa Libre.
A brand new, extra dynamic and trendy brand, together with a slogan that encapsulates this transformation, is only the start of this variation that makes it evident that one thing is occurring. “The main focus is on native, high-quality, entertaining and informative content material in order that the viewers feels shut and that we get nearer to them of their every day lives, all the time fascinated with them and doing every little thing potential to innovate,” says Doménica Velásquez. , Editorial Director of Prensa Libre and Guatevisión.
A part of this renewal consists of the launch of three new applications within the night and nighttime slots, in order that beginning at 5 p.m. Guatevisión is the primary choice for the viewers.
Enred2
It’s a program targeted on younger individuals hosted by Alejandro Muralles (@aletsgot) and Kim Valladares (@kimvalladaresgt), who will give it their particular contact.
Enred2 will probably be broadcast from Monday to Friday beginning at 5 p.m. and can spotlight movies, memes and sketches from social networks with a spotlight oriented towards the humor and leisure of on a regular basis viral content material.
Being a very stay program, it’ll permit viewers to work together with the hosts by way of their social networks and can have the participation of content material creators to offer added worth to the content material.
“Many individuals determine with the hosts and are ready to see this system. The mission has us with excessive expectations. The purpose is to adapt to new traits and never combat with social networks, however to make them allies,” says José Linares, producer of this system.
Direct Affect
At 6 p.m., a brand new dynamic program will convey surprising and really human tales to the screens of Guatemalans, with the intention of presenting the information to the general public otherwise.
Alexis Ponce (@alexisponce_s) together with a bunch of visitor panelists will talk regarding completely different information occasions throughout this system to have a dynamic staging, enriching the data in order that viewers kind their very own standards for every of the subjects mentioned.
“The concept is to offer a human facet to the occasions, delving a little bit deeper and searching for the historical past behind the tragedies and revealing extraordinary individuals with very sturdy spirits who encourage individuals,” explains Pablo Juárez, producer of this system.
One other change that the Guatevisión newscasts can have is within the Sunday Broadcast the place Paula Ozaeta will probably be in control of presenting crucial information of the weekend.
Genuine
4 ladies with 4 completely different personalities will probably be a part of the solid of this new program, which seeks to speak regarding subjects that many individuals stay silent regarding.
Niky Moliviatis (@nikymoli), Michelle Cruz (@michellecruz14), Vicky Flores (@vickyflores_canche) and Andrea Henry (@soylahenry) will probably be in control of addressing, by way of a wholesome dialogue between ladies, present points, curiosity and on a regular basis life .
Auténticas additionally seeks to make seen the work of pros in several areas and of personalities who’ve developed in several fields and who present the wrestle of ladies.
“I consider on this mission, there are ladies who’ve proven that there aren’t any limitations, and with Auténticas we search to finish stereotypes and paradigms raised round Guatemalan ladies,” says Pablo Zosel, producer of this system.
Guatevisión, activate the nice
Enred2 and Auténticas will premiere on Might 15, whereas Impacto Directo might be tuned in beginning Might 20 on the cable sign on channel 12.
“We search to adapt to new audiences and these adjustments come as a way to evolve, we wish to give the viewers the content material they’re searching for, with applications made in Guatemala for Guatemalans, to stay trustworthy to the concepts, however all the time innovating,” feedback Christian Clean, CEO of the Free Press Group.
This alteration marks the start however not the tip, and the channel seeks to proceed evolving to proceed creating initiatives that revolve round audiences, explains Clean.
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