PT Pegadaian launched a book entitled ‘Van Leening, When History Begins’ to learn more regarding the history of Pegadaian. This book was officially launched by the Main Director of PT Pegadaian Damar Latri Setiawan at the Ballroom of The Gade Tower Jakarta, Monday (6/5).
This Pegadaian review book contains the long history of PT Pegadaian’s journey for more than a century contributing to and serving the Indonesian people. Not only that, this book also records the traces of Pegadaian’s transformation through continuous innovation, as the company’s effort to continue to be relevant with current developments.
“The launch of this book is a form of re-branding carried out by Pegadaian. In the past, people only knew Pegadaian as a place to look for financial solutions when they were in a pinch. “However, as time goes by, Pegadaian changed this thinking through transformation and innovation in terms of both products and services to always serve customers, creating a future without worry through gold,” said Damar Latri Setiawan, President Director of PT Pegadaian.
As a form of Pegadaian’s transformation, this book also examines the background to the presence of Pegadaian’s proud coffee shop, The Gade Coffee & Gold. Damar said that the presence of The Gade Coffee & Gold has succeeded in changing the face of Pegadaian, which is synonymous with the lower middle class, to be more contemporary and in line with the lifestyle of today’s young generation.
Through The Gade Coffee & Gold, the public is more open in getting to know and using Pegadaian products, thereby increasing the number of customers and PT Pegadaian’s financial performance from year to year.
It was proven in the PT Pegadaian performance presentation session, Damar said that Pegadaian had succeeded in recording brilliant performance until April 2024, which was supported by an increase in OSL of 20.6% yoy from 60.3 trillion to 72.7 trillion.
Then net profit increased by 35% yoy from 1.37 trillion to 1.85 trillion. This achievement is also supported by a decrease in NPL from 1.98% on 30 April 2023 to 1.26% on 30 April 2024 so that Pegadaian is considered increasingly healthy. (Z-6)
#Pegadaian #Launches #Van #Leenings #Book #History #Begins
