PT Victoria Care Indonesia Tbk (VICI) successfully started 2024 with brilliant performance. This is reflected in the company’s success in recording growth double digit throughout the first quarter of 2024. In the first quarter of 2024, the company successfully recorded an increase in revenue of 14.6% to IDR 338.5 billion from the achievement in the same period in the previous year, namely IDR 295.4 billion.
It doesn’t stop there, the company’s net profit was also recorded as growing 20% YoY, from IDR 39.2 billion in 2023 to IDR 47.1 billion in 2024.
Apart from recording double digit growth, the company’s profitability throughout the first quarter of this year shows a solid financial position.
Gross profit margin the company is at 55.3% meanwhile net income margin the company is at 13.9%, showing the company’s commitment to pursuing growth and at the same time maintaining the company’s financial health.
The company’s success in maintaining positive performance throughout the first quarter of 2024 cannot be separated from the company’s foresight in implementing the right marketing strategy.
Apart from that, the company also continues to strengthen its presence on digital platforms and optimize the momentum for the return of the TikTok Shop in Indonesia, which has started operating once more since December 2023 to reach more potential customers of the company.
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President Director of PT Victoria Care Indonesia Tbk (VICI) Billy Hartono Salim explained that the company’s success in recording positive growth was also thanks to the company’s strategy to take advantage of the momentum ahead of Eid 2024 through various programs. bundling Eid special.
“As we have previously conveyed to the public on various occasions, the company is optimistic that it can pursue growth double digit in 2024. With the company’s achievements throughout the first quarter of this year, the company is on the right track to realize this target,” added Billy.
Furthermore, he also added that his party was optimistic regarding continuing to maintain this positive performance throughout 2024.
“With the market opportunity still being large and the company’s strong innovation DNA, the company is optimistic that it will be able to record another impressive performance in 2024,” concluded Billy. (D-2)
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