2024-05-02 09:17:34
Hyori Lee dishwasher ad. Picture | LG Electronics YouTube Capture
Singer Lee Hyo-ri, the comeback ad queen, finally won a commercial for LG Electronics’ Dios dishwasher. Hyori Lee, who announced her return to commercial advertising last year following 11 years, is establishing herself as an advertising queen at every level.
According to the industry, on 2, Hyori Lee was selected as the dishwasher model for LG Electronics’ Dios Objet collection. A 15-second commercial trailer for a dishwasher featuring Hyori Lee was released on YouTube on the 1st.
“One day I received a call from LG Electronics. Hello?” When Hyori Lee answered the phone, the words that came out were: “Have you ever used a dishwasher? In response to Hyo-ri Lee’s response “No”, the invitation was “Then try -the”, and the call was hung up on Hyo-ri Lee’s “OK”, and when Hyo-ri Lee opened the door, a box of dishwashers had arrived in front of her house. there, the subtitle “My first dishwasher” is broadcast.
news/cms/202405/02/news-p.v1.20240502.c05f1327f39440c3a262023c1fea8803_R.jpg" data-width="640" data-height="364"/> enlarge the photo Advertisement for the Hyori Lee Dios dishwasher. Picture | LG Electronics YouTube Capture
news/cms/202405/02/news-p.v1.20240502.bacb536a5eb64e5481d41a6bcf9ab7b1_R.jpg" data-width="640" data-height="364"/> enlarge the photo Advertisement for the Hyori Lee Dios dishwasher. Picture | LG Electronics YouTube Capture
The trailer ad, which features Hyori Lee in a comfortable outfit wearing a black top and wide-leg pants, a neutral-colored interior and a bright red phone as an accent, received good reception.
Netizens leave favorable comments such as “I think the teaser was very well chosen”, “The atmosphere is really good”, “Did Lee Hyori finally go to LG?” » “Simple but impactful, as expected from Lee Hyori” and “I’m looking forward to this commercial.
Lee Hyo-ri, a member of popular first-generation girl group Fin.KL, said in 2012 that she would not film commercial advertisements that defeat the purpose of her social activities, but announced her return to commercials commercial following 11 years. Last year. Lee Hyo-ri, who resumed her singing career following signing an exclusive contract with entertainment agency Antenna, said, “I want to hire a dance crew, an expensive composer, and spend hundreds of millions of dollars in music videos as in the past. , but I can’t ask the company (I’m sorry)” and “Why am I doing CF? I thought he said he wouldn’t film? He also revealed the background to his comeback statement on YouTube, saying: “I’m going to earn a lot, spend a lot and give a lot. »
Lee Hyo-ri, who enjoyed peak popularity both as a member of a girl group and as a solo singer in “Ten Minutes”, immediately returned as the “advertising queen”. Starting with the Lotte On commercial, it was reported that seven commercials were filmed late last year, including Reebok, Lotte Rent-a-Car, Nutrione, D’Alba, Pulmuone and Hurom, generating a total of more than 5 billion won in sales.
This year, following the advertisement of beauty brand Jeong Saem Mool, an advertisement for household appliances of a major company was added. An advertising executive pointed out: “In a situation where the use of tall models in home appliance advertisements has declined recently, the appearance of Lee Hyo-ri seems to have proven the effectiveness of advertising. »
The “Lee Hyori Effect” is proven by increased sales. In winter, the Reebok pads worn by Lee Hyo-ri sold like hot cakes, and advertisers such as Pulmuone, which used a celebrity advertising model for the first time in 39 years, and Hurom, whose sales in its own shopping center increased by 3.7 times compared to the same period last year, smiling happily.
In response to a comment in a Pulmuone YouTube video posted last month that the product was noticed due to the effects of Lee Hyo-ri’s advertising, Hyo-ri Lee said, “I’m happy.” “I thought, ‘It must be selling well since I got some money,'” he said, revealing his sense of responsibility as an advertising model, saying, “I feel good when someone says ‘I like that’ or ‘I like that’.”
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