2024-04-30 14:55:26
Xinhua News Agency, Guangzhou, April 30 Topic: Aiming for “Novelty” and Pursuing “Quality” for the Future – Listening to the Voices of Foreign Trade Enterprises at the Canton Fair
Han Jianuo, Wang Yuhao and Ding Le, journalists from Xinhua News Agency
Kitchen and bathroom spaces full of design, smart interior decorations full of AI technology, household items that highlight fashion trends… Focused on the theme of “quality home” , the second phase of the 135th Canton Fair ended on April 27. at the Pazhou complex in Guangzhou. The third phase, on the theme “A Better Life”, will be launched on May 1.
After 67 years of experience, the Canton Fair has become more and more popular among domestic enterprises——
“Participating in domestic and foreign exhibitions is one of the important ways for our country’s foreign trade enterprises to expand their markets. Especially in the current situation of serious foreign trade situation, the desire of enterprises to participate in exhibitions is even more urgent.” Shandong County Commerce Bureau Cao told reporters.
Cao County, located in southwest Shandong, has a long history of forestry industry. It has nearly 10,000 forest processing enterprises, and its products are exported to 185 countries and regions, including the United States and the European Union. In the second phase of the Canton Fair, among the 55 exhibiting companies in Cao County, 51 were wood product and furniture export companies. The main products on display included iron and rattan crafts, furniture, home decorations, etc.
Shandong Yashang Famous Home Furnishing Co., Ltd. hasn’t participated in the Canton Fair since 1986. She expanded her “circle of friends” and learned regarding new industry trends at the fair every year.
“The new sofa we introduced this year has a color that is preferred by young people. Its design is also ergonomic and its operation is more intelligent. It is well received by the market, Li Jinliang, general manager of the company. “As competition becomes increasingly fierce, even though buyers are price sensitive, there is still a huge demand in the market for high-quality and affordable products.
Make efforts towards the “new” and continue to stabilize foreign trade orders with new products——
Many exhibitors reported that international buyers have higher requirements for “value for money” of products this year, forcing foreign trade enterprises to continue to innovate and better meet the diversified needs of customers. with high quality and affordable products.
The reporter learned that there were 9,820 offline exhibitors in the second phase of the Canton Fair, including more than 1,400 high-quality enterprises with titles such as national high-tech enterprises, individual champions of manufacturing industry and new small special giants, an increase of 300 compared to the same period of the previous session.
Electric pepper grinder, small coffee grinder, electric wine bottle opener… Guangdong Zhuhai Keli Tong Electric Co., Ltd. introduced a series of “small household appliances” with simple design that attracted many buyers.
Sales manager Wang Jingsong showed reporters a set of two-in-one electric grinders, one for grinding salt and the other for grinding pepper. “Our products sell well in European and American markets, mainly due to our focus on consumer demand.”
Seek the future with “quality” and continue to improve the quality and upgrade to show the new style of Made in China——
Guangdong Chaozhou Qingfa Ceramics Co., Ltd. designs ordinary ceramic mugs in a variety of styles with different thicknesses, shapes, dividers, etc. to meet the diverse needs of consumers.
“When people sip a drink, opening the cup allows the aroma of the drink to gather while smelling it; the double-layer cup has better heat preservation effect,” said Cai Anyang, deputy general manager of the company.
Cai Anyang told reporters that the current global trade competition is fierce, which requires foreign trade enterprises not only to improve quality, but also pay attention to the improvement of concepts in order to provide consumers with a full range of personalized services. “We personalize what the customer wants and what they don’t expect, we think for them and do it before them.”
The reporter observed at the Canton Fair that in addition to pursuing more intelligence and quality, integrating green concepts into product innovation is also the consensus of many exhibitors.
Ke Jie, director of the export sales department of Zhejiang Aishida Co., Ltd., told reporters that in order to alleviate the problems of large volume and high consumption of packaging materials of potted products, the company designed some pot handles so that they are detachable and can be folded into the pot to reduce the overall volume; the pot shape is designed to be stacked and transported in a “small pot in a big pot” set to reduce the consumption of packaging materials.
“The thermos cup we want to introduce at this Canton Fair features environmentally friendly materials. It is not only very portable, but also has a longer service life. Many European buyers have expressed interest. ” Household Products Co., Ltd. said: “In the next step, we will continue to explore and launch more environmentally friendly and energy-saving core products. “Only by continuously strengthening the research and development of new materials and new technologies can we better meet new market needs.”
According to statistics, more than 1 million new products might be exhibited at this Canton Fair, including more than 450,000 green and low-carbon products. The emergence of more innovative, high-quality and low-carbon products has become a brilliant “business card” for Chinese industry to expand in the international market.
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