2024-04-28 19:01:52
Lhe supervisory ministry has placed local products in the agricultural development strategy, namely the Green Morocco Plan launched in 2008. This sectoral strategy will amply bear fruit. To date, no fewer than 200 local products have been identified. Furthermore, regional development plans have made it possible to organize production stakeholders and multiply cooperatives and associations in the sector. The authority estimates that annual production exceeds two million tonnes, for a turnover of more than 14 billion DH.
This sector mobilizes more than 3,000 producer groups, notably cooperatives, economic interest groups (EIGs), etc. It stands out for its strong female representation, with more than 50% of all members. Since 2008, no less than 600 groups operating in the field of local products have been supported. These groups make it possible to organize farmers with a view to increasing the quantity of production and improving the quality of products. In addition to contributing to the growth of the rural economy, local products are also popular with consumers. An observation confirmed by El Mahdi Arrifi, CEO of the Agricultural Development Agency.
“In order to allow them better promotion and visibility, it is important to provide support throughout the manufacturing process through to marketing. In this context, the Agency for Agricultural Development (ADA) provides strong support to groups of producers of local products since the advent of the Green Morocco Plan and currently, within the framework of the Generation Green strategy, which aims to maintain and further strengthen this support. As such, several actions have been carried out to support and supervise women in the agricultural and rural environment, notably through the encouragement and strengthening of the organizational movement in agriculture around agricultural projects, the strengthening of technical capacities and managerial roles for women, agricultural advice, support for labeling, promotion and marketing of agricultural products,” he says.
Raising the quality and improving these products remains a priority. This is why the development strategy for local products has been strengthened today through four main axes, namely improving production conditions through an upgrade of the groups’ valorization units; supporting and improving market access; capacity building of producers; the promotion. Labeling and support for young people The Agricultural Development Agency has launched several projects which facilitate access to different markets, particularly foreign ones. In order to establish the reputation of operators of local products, the ADA has chosen the name “Terroir du Maroc”, a collective label guaranteeing geographical origin and compliance with legal and regulatory requirements. To boost Made in Morocco products, particular emphasis was placed on the development of marketing. This is a choice that has been strongly promoted since the advent of the Generation Green 2020-2030 strategy. Furthermore, the ADA relies on human capital to develop agricultural entrepreneurship.
«Generation Green 2020-2030 placed a strong emphasis on the development of human capital. As such, particular attention was paid to the category of young people with the aim of bringing out a new generation of agricultural entrepreneurs, through their support for professional integration and self-employment. explains Arrifi. And to continue: “To meet this challenge, the Generation Green 2020-2030 strategy provides for the deployment of a program dedicated to supporting young people with project ideas, with the objective of the emergence of 45,000 new farmers in within the framework of the development of one million hectares of collective land, and the creation of 170,000 jobs in services linked to agriculture by 2030.
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