Los consumers Mexicans will spend an average of three thousand pesos during the Hot Sale 2024; although there are some buyers potentials who plan to spend up to 10 thousand or more than 10 thousand pesos.
The Mexican Online Sales Association (AMVO) announced that the event will take place from May 15 to 23a period in which participants will have access to eight days of offers y discounts in articles of moda, electronics, calculation, video game y tripsamong others.
He reported that this year, seven out of 10 Internet users are thinking of purchasing some
product o service during the Hot Sale; while five out of 10 consider comprar only for the canal onlinethe same proportion of those who plan to combine both channels.
Regarding the categories of consumption preferred, he highlighted that moda has a purchase intention of 76%; electronic con 68%, trips y transport con 64%, beauty y personal care with 64%, and home appliances con 62%.
Hot Sale Trends
When presenting the results of your survey regarding the trends for this year’s campaign, the AMVO highlighted that save time and transfer to stores physical is the main reason for consumers to participate in Hot Sale, with a proportion of 36%.
He said that another 34% are interested in participating for the promotions y discounts that offer the companies, brands and service providers; and another 33% mentioned that their main interest is in payment facilities as months without interests and deferred collections.
Regarding the demographic profile of those participating in the campaign, the survey showed that there is a distribution of 50% and 50% between women y men; while 70% of those who plan to buy are between 25 and 44 years old.
Ticket del Hot Sale 2024
- One thousand pesos or less: 55%
- One thousand one to three thousand pesos: 16%
- 3 thousand one to 5 thousand pesos: 9%
- 5 thousand one to 7 thousand 500 pesos: 2%
- 7 thousand 501 to 10 thousand pesos: 8%
- More than 10 thousand pesos: 10%
Most important payment methods
- Credit card: 87%
- Debit card: 41%
- Departmental credit card: 31%
- Purchase in installments without a card, through platforms such as Kueski Pay, Atrato, Aplázame, Mercado Crédito: 19%
- Payment with points: 18%
- Cash in store: 18%
- Bank transfers: 17%
- Voucher cards: 16%
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2024-04-27 12:08:41
