LG Electronics’ flagship event held in Abu Dhabi showcasing all main product lines
ABIDJAN, Ivory Coast, April 26, 2024-/African Media Agency (AMA)/- LG Showcase MEA 2024 today welcomed guests and partners to Abu Dhabi to experience the brand’s latest and greatest products in person.
The two-day event held at the Conrad Abu Dhabi Etihad Towers Hotel in Abu Dhabi, United Arab Emirates, was attended by over 500 guests who were able to experience all the new innovations from LG Electronics that will be rolled out in the region. The LG Showcase, returning following a successful event last year, will create a common platform to experience LG Electronics’ unique customer-focused innovations and reaffirms the company’s vision of bringing innovative products to market that improve the overall customer experience. The event was centered around the theme Reinventing Together, which expresses the brand’s commitment and passion towards its customers and their demands.
Mr. Il Hwan Lee, President and CEO of LG Middle East and Africa (MEA), said: “We experienced tremendous success when we repeated the LG Showcase MEA event last year and we We are delighted to see the same success at today’s event. It is a great pleasure to present our latest innovations and give our customers the chance to experience them all first-hand. We are happy to see the love and appreciation received for each product and look forward to bringing more to this region as a whole. He added, “This event is a platform that not only showcases our products but also reiterates our commitment to our customers. This event also serves as a platform for networking with our business partners and fostering relationships, another essential part of our work.
The large-scale event also housed several exhibition areas, where LG Electronics products were showcased in their ideal usage scenario. This included a hero zone with the 97-inch LG SIGNATURE WIRELESS OLED M TV, the world’s first consumer TV with Zero Connect technology that enables transfer of 4K video and audio, wirelessly to 120 Hz. Additionally, LG’s innovative StanbyME Go, the 27-inch FHD smart display that comes in a carrying bag and a three-hour built-in battery that allows for ultimate portability and in makes an ideal companion for outdoor use, such as picnics and barbecues. The event highlighted LG Electronics’ latest innovations in processors and software with the new α (Alpha)11 processor to be used in its flagship TVs and the latest WebOS respectively. The α (Alpha)11 processor will be actively used in flagship TVs for powerful AI features that enhance the viewing experience, while the new WebOS brings a revamped home screen with wider title cards and smoother tiles. The new WebOS will expand to 300 TV brands and 3,500 content partners, including local partners, and has an active 20x user growth in the MEA region.
A dedicated area for audio-visual products was also present, including the latest XBOOM speakers which deliver bold, loud sounds with powerful bass. These include the LG XBOOM XL9T, the most powerful party speaker in its class, and its smaller variant, the LG which offers animation patterns, visual equalizer or even characters, making it the perfect accessory for hanging out with friends or a must-have at parties.
The exhibition area also included space for home appliances, including washing machines and air conditioning solutions, as well as the brand’s premium integrated solutions. Included in this area was the MoodUP™ refrigerator, which adds unique personality to any home kitchen with the ultimate in customization by allowing users to choose from 22 colors for the top door panel and 19 colors for the bottom panel. Additionally, LG’s built-in kitchen package, a unique line that includes an InstaView™ oven, QuadWash™ dishwasher, bottom freezer refrigerator and microwave, was also on display, allowing customers to more easily create an all-inclusive experience powered by LG Electronics.
Its residential air conditioning units, such as the ARTCOOL range which includes the LG DUAL Inverter Compressor™, an essential element that provides powerful cooling without affecting efficiency, were also on display. Plus, LG’s new WashTower™ compact laundry solution, which focuses on efficiency and space by combining both a washer and dryer with an all-in-one control panel and AI advanced in a single unit with a capacity of 13 kilograms for the washer and 10 kilograms for the dryer.
Speaking at the event, Mr. Hyoungsub Ji, General Manager of LG Electronics West Africa Operations, said LG is committed to bringing the latest innovations and cutting-edge technologies to the West African market. . “Our showcase highlighted our new products and solutions, which will soon be available in the region. We are committed to improving the customer experience through our increased retail presence, improved following-sales service and engagement in our brand activities.
On LG’s CSR activities, he said LG is passionate regarding empowering the local community through CSR initiatives, focusing on providing water to as many communities in Nigeria on a monthly basis.
LG Electronics has also set up Life Style zones, with a range of products tailored to their needs. These included the ThinQ powered home setup, a sleek cafe setup as well as a camping setup.
For more details on the LG Electronics product line, please visit:
Distributed by African Media Agency for LG.
About LG Electronics, Inc.
LG Electronics is a global innovator in technology and consumer electronics, operating in nearly every country and employing more than 75,000 people internationally. LG’s four companies – Home Appliance & Air Solution, Home Entertainment, Vehicle Component Solutions and Business Solutions – together achieved global sales of more than $63 billion in 2021. LG is a leading consumer products manufacturer and commercial products ranging from televisions, home appliances, air solutions, monitors, service robots, automotive components, and its premium brands LG SIGNATURE and LG ThinQ intelligent are household names around the world .
Visit www.LGnewsroom.com for the latest news.
Source : African Media Agency (AMA)
2024-04-26 09:56:21
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