Mastering Social Media in the Recruitment Process: Tips and Strategies for Success

2024-04-26 02:02:44
Their place continues to grow in the recruitment process. In 2013, according to an INSEE study on the use of social media for the labor market, 8% of companies with ten or more people used them in the recruitment process and 30% of job seekers mobilized them for their research. Ten years later, 64% of recruiters use at least two networks, LinkedIn in management (94%), followed by Facebook (66%), Twitter (52%) and a few others such as Indeed, Welcome to the Jungle… On the other side of the screen, job seekers are not left out: 82% use a social network to find a job. But not necessarily in a proactive way… “Candidates are more and more passive. Today it is up to recruiters to find them, says Karine Billaud. It is still necessary to put the form and the right arguments because “the candidates are over-contacted,” continues the head of Kaphisto RH, in Poitiers. They don’t want to receive another email with the same content. » The fourth edition of the Social Selling Forum, which this year will be held at ISME in Chasseneuil-du-Poitou on June 14, should allow recruiters – and all interested parties – to find answers on how to properly exploit your networks, build your profile , choose your content, develop your employer brand… “You can recruit using the short model – you submit offers and contact people directly – or you can choose the long model, which is based on a good representation of the company through information on the professions that make it up, news, challenges, employer brand etc., explains Karine Billaud. But whatever happens, we must not forget that social networks are above all networks of people, that behind the tool there is a personal profile page. » Synergy Even if dematerialized, networks must be embodied. Jean-Christian Rivet, the director of Jouez-Collectif, in Chasseneuil, speaks of a “necessary synergy between digital and physical professional networks”. The two form a couple. “In a physical professional network, if you go to an event, the first time you’re spotted, the second they know you, the third they recognize you, and then you’re part of the ecosystem. Then digital technology allows us to stay connected. Likewise, it is difficult to create real relationships only through a digital network. » Networking also enables “upstream” interaction, even before the company has completed its need mind when they think of your job. “How? “It is the quality of the relationships that makes the difference. ” More information : http://www.7apoitiers.fr/article/23461-l…
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