2024-04-25 09:21:01
The number of users of the Coupang Play application, which broadcast the “MLB World Tour Seoul Series 2024”, the opening game of the American professional baseball major league held in Seoul last month, reached a record high . Last month, the number of users was 8.3 million (Wise App, Retail and Goods account), making the gap with Netflix the lowest ever (2.95 million).
A rare large-scale event featuring world-class players such as Shohei Ohtani and Mookie Betts. Coupang Play produced broadcast screens for all six matches and broadcast them worldwide. Various techniques, such as “Empire Cam”, which was first introduced in Korea from the umpire’s perspective, and “4D Replay”, which rotates 360 degrees of swing trajectory and sliding scenes by Mookie Betts, were praised as “high quality”. diffusion’. MLB also posted on its official social media channels: “This 4D camera angle is ridiculous. »
“Umpire Cam” shows the trajectory of the ball and the batter’s movements from the umpire’s perspective. It was first used in Korea during the “MLB World Tour Seoul Series 2024”. /Coupang Play
It is unusual for an OTT, rather than a local broadcaster or production company, to take charge of production. 15 members of Coupang Play’s “sports team”, including PD Ahn Young-gyun (38) and Lee Yun-seok (34), prepared for six months. The faces of the two people I met recently were red from the on-site broadcast. Producer Ahn said, “When I first explained the production plan to MLB, they told me, ‘Do whatever you want.'”
Both are former sports channel PDs and have broadcast experience in MLB, WBC and the Olympics. It is said that they tried to add something new that had not been seen in existing shows. PD Lee said, “I thought we needed to offer at least one new viewing experience on the OTT platform. » It mobilized the largest number of cameras in the history of national baseball broadcasting and provided various behind-the-scenes photos from the moment the players entered the country, which brought baseball fans to the call it “God Pang”.
There were also moments of crisis. The “Referee Camera” attached to the referee’s mask was broken in the first match. PD Lee said: “It happened when the ball hit the referee directly in the face” and “I heard it seemed unusable, but by contacting a Canadian camera company we were able to repair and use it once more. »
Lee Yoon-seok (left) and Ahn Young-gyun, CEO of Coupang Play, met at Coupang headquarters in Seoul. Last month, he was in charge of the exclusive broadcast of the “MLB World Tour Seoul Series 2024”. /Reporter Nam Kang-ho
As OTTs have recently entered sports broadcasting as a new source of entertainment, competition is expected to become more intense. Coupang Play has made various attempts over the past two years, including broadcasting all K-League matches, foreign football leagues, F1, NFL and Masters tournaments. This summer, Bayern Munich, where Kim Min-jae plays, will be invited to a match. PD Ahn said, “It is very rewarding to contribute to the creation of a culture of enjoyment of sports” and “I remember a viewer’s review of the Seoul series, saying: ‘It was like a A Midsummer Night’s Dream. “I want to continue to provide these experiences,” he said.
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