Samsung unveils its latest TV series, ushering in a new era of Samsung AI TVs

2024-04-24 16:29:12

2024 products deliver next-level home entertainment experience with advanced processors and powerful AI-powered features

Today at the Unbox & Discover event, Samsung revealed its range of TVs and off sound boards for 2024. The company introduced the latest Neo QLED 8K and 4K, OLED TVs and soundbars. Samsung has been the world’s largest TV manufacturer for 18 consecutive years [1]and this year it takes the home entertainment experience to the next level with powerful AI-powered solutions.

We push the boundaries of home entertainment by using AI in new ways“, says Tonnie van Schijndel, Marketing Manager TV and Audio at Samsung Benelux. “This year’s selection demonstrates our commitment to innovation, delivering products that not only provide exceptional viewing experiences, but also make a significant contribution to consumers’ lifestyles.

Exceptional viewing experience with Neo QLED 8K

As the spearhead for Samsung’s new TV series, is Neo QLED 8K QN900D is equipped with an advanced processor NQ8 AI Gen3, a revolutionary advance in AI TV technology. The processor has a Neural Processing Unit (NPU) which is twice as fast as its predecessor and offers 25 times more neural networks. This ensures sharp details regardless of the source signal.

In addition, the TV delivers a fantastic viewing experience with AI-powered picture technology, included 8K AI Upscaling Pro [2] for optimal image quality in 8K resolution. L’AI Motion Enhancer Pro [3] ensures smooth movements, while the Real Depth Enhancer Pro adds depth. These advanced features set a new standard for visual immersion.

The sound of the Neo QLED 8K models has also been improved with AI sound technology, includedActive Voice Amplifier Pro which isolates dialogue from background noise andObject Tracking Sound Pro [4] which synchronizes audio with on-screen action for a dynamic viewing experience.

The Neo QLED 8K also comes with AI features includedAI energy mode which saves energy without compromising image quality, andAI Adaptation Mode which adjusts the image based on the user’s preferences.

Neo QLED 8K is available in two models, QN900D and QN800D, in the sizes 65”, 75” and 85”.

Smart features with Samsung Tizen OS for improved integration and customization

In 2024, Samsung is transforming the user experience with AI displays connected via Tizen OS – an ecosystem for seamless integration. The latest Samsung TVs automatically connect to existing networks and devices, eliminating the need for multiple hubs. Integration with smartphones has also been improved with the new TV series. Thanks to Smart Mobile Connectsmartphones act as universal remotes and game controllers with a customizable user interface and haptic feedback.

Samsung also launches Samsung Daily+, a Smart Home platform that brings together applications in categories such as SmartThings, health, communication and workspace, each aimed at different aspects of improving users’ lifestyles and home environment.

With Samsung Knox, all functions, applications and platforms are optimally protected.

Neo QLED 4K, OLED and sound for all entertainment needs

This year, Samsung is launching an expanded range of TVs and audio equipment to suit different lifestyles and consumer preferences.

Area Neo QLED 4K of 2024 offers innovative features, powered by NQ4 AI Gen2 processor, which improves the viewing experience. With the first screen Pantone validated in the world for accurate color reproduction and Dolby Atmos for immersive sound, Neo QLED 4K sets the standard for the ultimate 4K UHD experience. Neo QLED 4K will be available in sizes from 43 to 98 inches.

In addition, Samsung is launching the world’s first glare-free OLED, which eliminates unnecessary reflections while maintaining deep blacks and clear images regardless of screen lighting. THE OLED TVspowered by the same powerful NQ4 AI Gen2 processor as the Neo QLED 4K series, significantly improves image quality with features such as Real Depth Enhancer a OLED HDR Pro [5]. With features like Motion Xcelerator 144Hz [6] For smooth movements and fast response times, Samsung OLED is the best choice for gamers. OLED TVs are available in three models: S95D, S90D and S85D. With sizes from 42 to 83 inches, Samsung offers a perfect match for every home.

The 2024 series also includes the latest soundbar in the Q series, the Q990D, with an 11.1.4-channel configuration and wireless Dolby Atmos. This soundbar is packed with practical features that explain why Samsung has been the world’s best-selling soundbar brand for ten years.

Ultra-flat soundboards S800D a S700D continue to deliver exceptional sound quality in a compact design. With compact dimensions and an elegant design, soundbars are perfect for users looking for a premium sound experience without a bulky soundbar. All Samsung soundbars are equipped with advanced sound technologies, such as Q-Symphonywhich integrates seamlessly with Samsung TVs for the ultimate audio experience.

Finally, Samsung revealed the brand new Music frame. This unit combines premium sound with artistic design inspired by The Frame. This speaker fits perfectly into any interior resembling a photo frame and also has an invisible power cable. Users can customize the front panel with their own photos or artwork. The device can work as a standalone wireless speaker, but can also be paired with a Samsung soundbar or TV for surround sound. It is possible to link up to 5 music frames together.

For more information on Samsung’s 2024 TVs or to pre-order, visit Samsung.com.



[1] Based on a confirmation letter from Omdia (Feb-2024)

[2] Only for QN900D. The features offered may vary from model to model.

[3] Only for QN900D. The features offered may vary from model to model.

[4] Only for QN900D. The features offered may vary from model to model.

[5] OLED HDR Pro available on S95D. The features offered may vary from model to model.

[6] Motion Xcelerator 144Hz available on S95D and S90D. The features offered may vary from model to model.

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