In the midst of so many changes and openings regarding new forms of employment in Cuba, an MSME proposes something new, but expensive. What is it regarding? The private business Avangenio offers advertising through screens located in public spaces in Havana.
The ads last around 15 seconds on the screen and the price is around $200,000 CUP. includes image and video and is adjusted to the client’s requests.
Avangenio manages the digital signage system for Cuban companies and entities. Its experts project advertising on screens in Havana. But, they do not work alone, they work together with the government of the capital, Ideas Multimedios and Cubarte.
What is the advertising service like?
According to the Mipyme Avangenio website, the service consists of displaying both image and video advertisements with a duration of 15 seconds. The frequency can vary, that is, it appears on the screen between one and three times per hour. It all depends on the plan each client selects.
As if that were not enough, those interested may also hire advertising design services. Avangenio makes specialists available and the client chooses what best suits their pocket and needs.
The private company clarifies that “there are two types of advertising in displays: in Coppelia and in the small displays that are the screens that said 500th anniversary of Havana. The advertisement must have the appropriate format and the content must be in accordance with the new Communication Law.”
The Mipyme explains that the display located in the Coppelia ice cream parlor has the highest rates. Located on the central Avenida 23 in Vedado, close to the Yara cinema and the Habana Libre Hotel, its rates range between $32,000 CUP and $200,000 CUP per month.
“Advertise yourself where everyone sees you! Make your business visible in strategic places in Havana with our exclusive screens.” This is how Mipyme Avangenio promotes its services on the social network X.
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