creation of a “destination of excellence” label

creation of a “destination of excellence” label

2024-04-20 14:53:00

Europe 1 with AFP

A new “destination of excellence” label will be put in place for tourism companies. They will be able to obtain it if they guarantee a “high level of quality of reception and services” as well as a “high level of requirements in terms of sustainable development and environmental protection”.

Tourism companies will be able to obtain a “destination of excellence” label if they guarantee a “high level of quality of reception and services” as well as a “high level of requirements in terms of sustainable development and protection of the environment”, according to a decree published on Saturday.

The decree which creates this label, published in the Official Journal, details the labeling criteria: “the quality of reception and services, including comfort, know-how and interpersonal skills of operators and staff, mastery foreign languages, the quality of information delivered to tourist customers as well as monitoring their satisfaction.”

A label valid for five years

But also “the level of requirements of the measures taken to protect the environment and promote eco-responsible tourism”. The companies eligible are those in accommodation, catering, leisure, places to visit, information and transport, adds the decree, signed by the Ministry for Business, Tourism and Tourism. consumption.

The system is managed by Atout France and comes into force on May 1. Once awarded, this label will be valid for five years, and can be renewed.

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