2024-04-15 21:03:05
A Brightcove (NASDAQ: BCOV), the world’s most trusted streaming technology company, today announced the launch of its new player platforms for Roku, Samsung and LG Smart TVs. The launch of new software development kits (SDKs) revealed advanced capabilities in Brightcove’s industry-leading player framework, including content protection, monetization and analytical reporting capabilities. Designed to reduce the cost and increase the speed of developing high-quality applications, media companies can more efficiently target the Smart TV platforms that drive media growth while delivering a consistent, engaging experience to the premium viewer.
“Brightcove is committed to helping media companies deliver reliable, immersive, world-class streaming experiences while reducing the costs traditionally associated with launching and operating an OTT service,” said Scott Levine, chief executive officer (CEO), Brightcove . “Our comprehensive platform allows media companies to benefit from out-of-the-box functionality and deliver premium app experiences with features previously only available in custom app development – at a fraction of the cost.”
Brightcove developed the SDKs with advertising needs in mind, supporting client-side and server-side ad insertion (CSAI, SSAI) and integrating with digital advertising partners. Brightcove’s Roku SDK also complies with the Roku Framework (RAF), making the certification process easier for customers. Brightcove Smart TV SDKs improve media handling and offer sophisticated content security features, including multi-format DRM support, reproduction rights restrictions, and HDCP Fallback, enabling secure delivery of premium content across all platforms.
The solutions Insights from Brightcove, industry leaders, also come pre-integrated. These insights, driven by the use of Smart TV SDKs, enable media companies to optimize ad breaks, improve player performance, identify content performance trends, identify the cause of streaming quality issues, and assess the impacts regarding viewer engagement, all to inform and enrich content, monetization and distribution strategies. Smart TV SDKs automatically collect and report session details that impact viewer satisfaction at scale, providing a clearer view of overall streaming service performance and ensuring better viewer experiences.
In conjunction with the launch of Smart TV SDKs, Brightcove has brought together a selection of the best video app developers to provide options for media companies looking to reach viewers wherever they are. Partners include:
- I’m coming – a global video solutions provider that powers some of the world’s most impactful and engaging video experiences. Accedo offers rapid launch and simplified management with its Accedo One platform, or fully customizable solutions for companies looking to truly differentiate their video app experiences.
- Applicaster – helps content owners, OTT providers and publishers connect with their audiences and drive business performance. The company’s Zapp platform is the industry’s most innovative low- and no-code application management platform, designed to give businesses the control, agility and data they need to grow.
- Appsfactory – a leading European digital agency with an illustrious 14-year history of creating and implementing successful digital products and solutions.
- Arx.net / SoEasyTV – an established OTT application provider that develops and maintains multiple custom OTT applications for large pay TV service providers, which support all platforms and operate with different video backend platforms. SoEasyTV OTT apps are a white label solution that offers powerful functionality, flexibility and a common user experience across all connected devices.
- Send – an end-to-end OTT technology solutions provider to build, launch, manage and grow a video streaming business across 12+ platforms, dedicated to helping media publishers and content creators.
- Pulselive – digital partner to some of the biggest names in the world of sports, creating and powering digital experiences that engage millions of sports fans every day through digital products including websites, mobile apps and emerging technologies.
- Spyrosoft BSG – Spyrosoft BSG (formerly known as Better Software Group) is revolutionizing digital media consumption by offering modern solutions tailored to the needs of content distributors such as broadcasters, media agencies, telecommunications companies and sports organizations.
- Robosoft Technologies – a proven partner in digital transformation, with a track record of creating more than 10 leading OTT streaming platforms enjoyed by millions around the world.
- TV2Z – a global provider of high-quality cloud-based OTT services that builds and launches streaming solutions across multiple devices and carriers.
Smart TV SDKs add to Brightcove’s already leading players (currently serving Web, Android, Android TV, Fire TV, iOS, iPad OS, and tvOS platforms) to drive media companies to be able to reach their audiences on any device.
For more information, visit Brightcove.com.
About Brightcove Inc.
Brightcove creates the world’s most reliable, scalable, and secure streaming technology solutions to build a greater connection between businesses and their audiences, no matter where they are or what devices they consume content on. In more than 60 countries, Brightcove’s intelligent video platform enables businesses to sell to customers more effectively, media leaders to stream and monetize content more reliably, and all organizations to communicate with team members more efficiently. With two Technology and Engineering Emmy® Awards for innovation, consistently industry-leading uptime, and unmatched scalability, we’re always pushing the limits of what video can do. Follow Brightcove on LinkedIn, X, Facebook, Instagram, Threads e YouTube. Access Brightcove.com.
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