2024-04-09 18:59:29
Amora and Knorr become official sponsors of the UEFA EURO 2024 barbecues. A presence throughout the event alongside the millions of consumers who come together thanks to football for a moment of conviviality.
Because football is the most popular sport in the world, UEFA EURO 2024 is expected to attract a cumulative live audience of 5 billion people globally, including 390 million in France. The event will welcome around 2.7 million fans for the 51 matches which will take place in ten German cities.
Throughout the summer, Amora and Knorr are organizing a unique Barbecue highlight with in-store events as well as an increased presence on screens. And for even more celebrations, the French will be invited to celebrate the matches with family or friends with the chance to win tickets to UEFA EURO 2024 thanks to a great game before the competition. In addition, a few lucky people will even be able to enjoy an extraordinary experience during a unique “Play on the pitch” event the day following the semi-final in the Munich stadium.
With their limited editions in UEFA colors specially designed for the event, the two brands are committed to bringing more flavor and conviviality to future football matches.
Angela Mejia, Nutrition Director of the Unilever group : The pleasure of getting together around a gourmet meal is very important when we gather during sporting events, whether in stadiums or at home. Amora and Knorr, who have been accompanying the meals of the French for more than 100 years, are proud to be part of this European event which brings together millions of people around the common values which unite football and our brands: conviviality, sharing and joy. »
Guy-Laurent Epstein, UEFA marketing director : We are delighted to announce our partnership with Unilever for UEFA EURO 2024. A collaboration that celebrates a shared passion and commitment to connecting with football fans across Europe and the world. Unilever’s nutrition and health and beauty brand portfolio touches billions of people every day, and I am confident that together we will bring a new dimension of engagement and excitement to fans around the world. »
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