2024-04-09 09:47:41
On the followingnoon of October 10th, citizens held up Tanghulu on the streets of Seoul. /News 1
As the Tanghulu craze, a dessert that gained sensational popularity among the MZ generation, has cooled, Tanghulu stores are closing down one following another. There are opinions that this may be repeating the past, where certain desserts, such as ‘Taiwanese Castella’, gained sensational popularity and then when the trend subsided, stores lined up and closed down.
On the 20th of last month, on the online community for small business owners and self-employed people, ‘I’m the CEO Because I’m Sick’, ‘Tanghulu is over now. A post was posted saying, ‘I learned regarding mochi for no reason.’
An article titled ‘Tanghulu is over now’ on the 20th of last month. / Online community for small business owners and self-employed people ‘I’m the boss because I’m sick’
Author A said, “It started around June of last year and was fun, but the (Tanghulu) trend ended following 9 months.” He added, “Fruit is still expensive, and I’ve been thinking a lot regarding it these days. We opened a Tanghulu store, but it doesn’t even open… “It’s just my complaint,” he said, expressing his frustration.
He continued, “In the spirit of holding on to something, I learned how to make strawberry mochi and sold it, but honestly, who eats it these days? “I foolishly paid money to learn it for no reason,” he wrote, adding, “I hope that no one foolishly goes to learn once more.”
The next day, on the 21st, another writer, Mr. B, said, “Last year, I bought a Tanghulu store and paid 5 million won in monthly rent, but I only made money for 2 months and the rest was at a loss.” He added, “I have opened the store now, but I have no intention of leaving.”
Mr. B said, “There are a lot of people who can’t even afford 10 Tanghulu, so I hope you don’t give up and don’t hold on to the Tanghulu that is over anyway, but rather look into other Tanghulu and do your research and make a comeback.” He added, “I will never start a dessert business once more.” “He emphasized.
Netizens who saw this responded that Tanghulu is also a ‘flashing trend’ and that it will follow in the footsteps of past popular desserts. “Didn’t everyone already stop me because it looks like a giant castella?”, “Tanghulu is a trendy dessert that is so overheated that anyone can see it, so it feels like Taiwanese castella”, “Castle, Hongruijen…” Opinions such as “Next” were expressed.
According to the KB Kookmin Card new affiliated store registration and sales increase/decrease report, the new affiliated store registration rate for Tanghulu specialty stores last year reached 1,339%. However, looking at local administrative license data from the Ministry of the Interior and Safety, the number of Tanghulu store business licenses nationwide has decreased since the second half of last year. There were 160 places in July, 232 places in August, 242 places in September, 164 places in October, and 63 places in November.
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