Tetsuya Sakamaki, CEO of Apish, passes away. Until the end, he remained determined to return to the field once again – WWDJAPAN

Tetsuya Sakamaki, CEO of Apish, passes away. Until the end, he remained determined to return to the field once again – WWDJAPAN

2024-04-08 10:46:23



From the “Apish” official website

On April 7th, the popular hair salon Apish announced on its official website that Tetsuya Sakamaki, CEO of Apish, passed away on March 29th. He passed away at the age of 63.

According to the website, he had been undergoing medical treatment for some time and passed away peacefully, surrounded by his family and staff. Along with expressing his gratitude, he expressed the thoughts of the deceased, saying, “During his lifetime, Sakamaki had a strong desire to return to the field and be in charge of customers once once more, and he lived his life to the fullest without giving up on that desire.” is conveying. Regarding the future, the company says, “The staff who inherited Sakamaki’s will and skills will protect “Apish”, so we ask for your continued patronage.”

Mr. Sakamaki opened Apish in 1998. It became a sensation throughout the world as a salon that appealed to “cuteness.” Since 2001, she has appeared on Fuji TV’s popular program “Beauty Colosseum” as a beauty professional, leading the “charisma boom.” He gained popularity for his unique cutting technique called the “Sakamaki style.”

At the same time, he also takes on challenges in various fields in business. In addition to producing wigs and corsages, she also actively appeared in Wide Show’s “transformation projects” (projects that show before and following haircuts, etc.), expanding the scope of her activities as a hairdresser. In terms of management, while there are many designer salons based in Aoyama and Harajuku, they were quick to focus on Ginza and brought a new salon culture to Ginza. In addition, they continued to take on challenging challenges such as adopting an in-house independence system and opening a salon for female stylists, and have now opened 11 stores, including group salons.

It is extremely rare to find a salon that became a hot topic during the “charismatic boom” era and continues to maintain its popularity even today, and one of the most representative examples is “Apish”. Mr. Sakamaki, who led the salon, was a person with three key attributes: outstanding technique, talk skills that drew people to wide shows, and management skills that have kept the salon popular for over a quarter of a century. The news of his untimely death has sparked a wave of regret both inside and outside the industry.

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