What does the 32.78% reservation for electric cars in Motor Show 2024 reflect?

2024-04-08 07:39:15

Mr. Kritsada Uttamote, President of the Thai Electric Vehicle Association, said that the number of electric vehicle reservations at the 45th Bangkok International Motor Show or Motor Show 2024 (Motor Show 2024) with more than 17,517 reservations, or 32.78% of the total reservations at the event, reflecting the response of consumers. From the brands that sell electric cars and the number of models increasing Every 3 cars reserved at the event will be 1 electric car.

This is despite the fact that the number of such reservations is high. But collecting reservation data and reporting it to the organizers of each company There are differences, for example, some collect reservation data from all over the country for the reason that they use the same campaign as the Motor Show, while some collect reservation data only for the event to assess the worthiness of investing in attending the event. Therefore, one must keep an eye on the registration numbers for April, which will reflect the success of the bookings that have been made.

As for the number of electric vehicle registrations in the first 3 months of 2024 (January – March), there are approximately 22,000 registered vehicles. For the whole year, it is seen that the electric vehicle market in Thailand will definitely be at the level of hundreds of thousands of vehicles. From last year, it was around 76,000 cars, due to the fact that many electric car manufacturers have begun to assemble within the country.

Read related news: Summary of car reservations at the 45th Motor Show 2024 (25 Mar. – 7 Apr. ’22): Total 53,438 cars (+24.6%).

At the same time, the price competition that occurs especially at motor shows is a matter for each car manufacturer to set prices and campaigns independently. Thai Electric Vehicle Association Unable to control this part. But what, as the Association’s Prime Minister, I am concerned regarding is that price competition that is too intense until it becomes a price war will affect the overall market throughout the supply chain.

“Normally, the launch of a new model increases the price of the previous model. But in this price war situation, there has been a reduction, affecting consumers who make purchasing decisions who are concerned regarding price reductions. Including affecting the price of the used car market for both buyers and sellers as well. Therefore, we think that pricing should be stable.”

However, in principle there should be a federation of Chinese car manufacturers. To act as a mediator for discussions not only in preventing price wars but also as a mediator in coordinating with the government sector. and various documents related to investment

When the reporter asked regarding the case of a Chinese electric car manufacturer being considered a zero-dollar tour that came to do business in Thailand, Mr. Kritsada said that first of all, we must understand that a zero-dollar tour means tourism that the company Chinese tours bring in tourists. And then take them to buy goods and services from Chinese investors only, which does not create benefits for Thailand. It is different from the automotive industry where those doing business must invest in purchasing land to set up a factory. and will have to construct a factory Including paying taxes and must be employed This is impossible for only Chinese people.

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