Spotify strikes back and announces new video feature – Publimetro México

Founded in Sweden by Daniel Ek y Martin Lorentzon, Spotify was officially launched on the market in October 2008. Since then the app transformed the way we access musiccompeting directly with platforms such as Youtube and without having to resort to piracy. In this context, over the years, Spotify managed to expand to numerous countries around the world, accumulating millions of songs in your library and hundreds of millions of active users. Today it is positioned as one of the main music streaming services globally, but they have not yet won the race to be first. Your next move? A turn towards videos.

And it is that the green logo app with the three stripes announced that it will launch a key update to compete directly with YouTubeand. Its plan is to incorporate video clips and fragments into its platform, with the aim of consolidating itself once morest rivals such as Amazon Music y Deezery revolve learning with the introduction of video courses.

Will it be serious competition from Apple Music and Spotify? Photo: Apple/Spotify

Spotify updates with videos

The Swedish firm announced that it currently collaborates with prominent names in technological education such as BBC Maestro y Skillsharewho are helping to introduce educational content in areas such as music business and production to the platform.

This movement comes to meet the growing user demand for training contentcomplementing Spotify’s already extensive catalog of podcasts and audiobooks.

According to official sources, the function is currently in testing stages and is only available to users living in the United Kingdom, both on mobile devices and through the web. There users will find a special icon that will take them to the courses, where they will also find videos and downloadable supplementary materials, including PDF files.

Subscription courses on YouTube GOOGLE (GOOGLE/Europa Press)

While there is still time for us on this side of the world to test out their new partnerships with online educational platforms, it is clear that the Spotify’s strategy is to provide added value beyond musical entertainment.

However, now Spotify will offer the possibility of listening to courses with the screen offa functionality that even surpasses the YouTube Premium offer and that promises greater accessibility for users. As indicated, this addition will be accompanied by a plan “freemium”, with free initial access to important materials before requiring payment for the content.

Spotify Premium interface with the new Audiobooks section SPOTIFY (SPOTIFY/Europa Press)