The collision of new trends and styles without boundaries – ONLY’s new trend energy

2024-04-04 04:22:26

Recently, ONLY released its 2024 AW new product show at Shanghai Fashion Week, witnessing the collision of the brand’s new generation and trend energy. This ONLY show was unveiled at Taiping Lake in Xintiandi, Shanghai, with the theme of “Collision of New Trends, Unbounded Styles” to rethink more possibilities between classic context and trendy fashion. Using innovative techniques, the brand has constructed a conflicting aesthetic that blooms in a desolate environment and wanders between urban aesthetics and virtual and real spaces. Reinterpreting the new journey in multiple perspectives with rich outlines and color order, connecting the past with the present, carrying trends to interpret new trends, and giving fashion new interest.

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Since the birth of the ONLY brand, it has continued to use creative inspiration, integrate more excellent technological fabrics from a multi-faceted perspective, and give the brand the iconic fashion needed in the era. It continues to interpret and define more aesthetic contexts of fashion, making the world more Many women can also sense and control fashion.

This show not only covers mainstream fashion elements such as neo-retro, wasteland style, Maillard, etc., but also uses smart and ingenious ideas to better reflect the overlapping in multiple scenes such as modernity and future, sports and fashion, city and wilderness. Personal style of dressing. Through a series of spiritual ties in fictional spaces, the common feeling between fashion and life is awakened, and diverse meanings are explored.

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The whole event is divided into three major chapters, combining the main products with virtual backgrounds of different themes to create a fashion landscape feast that travels through the city and the wilderness, through urban art and avant-garde fashion, and then flips time and space to the future. For example, the wasteland style series indulges in a strong dystopian spirit in the desert dunes; the NBA joint series integrates sports into the trend, ringing the dynamic beat of cyber streets; and when high-end swing skirts enter the movie narrative, in the light and shadow vision It conveys the diverse energy of new urban women; and the flagship product, the new generation denim series, continues the futuristic and different-dimensional space, interpreting the surging “tide” capabilities of the new generation with a surging momentum of variation.

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“Inherent contrast” can be said to be one of the characteristics of “Collision of New Trends”. The high compatibility of clothing flowing in the time and space of the scene emphasizes ONLY’s infinite attitude towards style and re-explores the meaning behind “Style”: whether it is in terms of craftsmanship More possibilities for tailoring, routing, and washing, or improvements in fabric comfort and rich colors, ONLY starts from the refined and rigorous product itself, quantifies the relationship between clothing and the body, and then connects emotions and identity to energy. Express. Wearing ONLY, you can either be a female warrior walking in the desert dunes, changing the scene, or you can be a high-gloss girl wandering the urban streets as you please; when the lights and shadows intersect, the girl transforms into a high-level elite, carrying city & art-related information All romance and uninhibitedness bring the impact of free and easy trend.

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Wasteland style series, romantic to the extreme in hardcore

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NBAThe joint series combines sports and fashion with strong expression and comfort.

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High-end dress series, relaxed yet rebellious

Looking at ONLY2024’s new products, they are not only diverse in style, covering trend hot spots such as neo-retro, wasteland style, Maillard, and Dopamine; they are also surprisingly innovative in technology, such as changing colors, creative splicing, distressed printing, etc. Overall, there are many styles of outfits for heroines, hot girls, cool girls and even Unisex. If you want to be yourself, pursue freedom, and refuse to follow the crowd, then ONLY is undoubtedly the most suitable choice. ONLY also provides a variety of inspiration solutions that are easy to match, allowing you to switch between different styles at will and suit your own fashion expression.

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At the same time, in order to better convey the distinctive attitude of the ONLY brand, this ONLY fashion show also invited hundreds of fashion bloggers to demonstrate the multi-dimensional charm of women with their own beautiful personality and extend the inspiration of the show to all aspects of life. The scene makes it easier for fashion to become a contemporary and future lifestyle, creating a new era that belongs to every “her”.

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In addition to the product itself, ONLY’s upgrade performance in various channels is also very eye-catching. For example, offline stores in various cities continue to upgrade, bringing many exciting products to consumers. They are also being upgraded simultaneously, and various surprise gifts such as pop-ups and check-ins are emerging one following another. In short, ONLY continues to improve its brand upgrades, constantly integrating high-end luxury with diverse styles, and showing brand trends with higher fashion quality and more fashion possibilities in all directions and at multiple points. Let young women easily have a confident, bold, diverse and open fashion attitude in various life situations, satisfying “not only beauty, but also focusing on comfort and individual expression.”

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